Williams hires UFC’s Asencio as chief revenue officer

Paul Asencio (Image: Williams Racing)
Paul Asencio (Image: Williams Racing)

Formula 1 team Williams Racing has hired Ultimate Fighting Championship (UFC) executive Paul Asencio to lead its commercial and marketing operations as chief revenue officer.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here

Read this next

Sponsorship & Marketing

Williams Racing continues to build sponsorship portfolio with Royal Bank of Canada

13 Jan 2020
Sponsorship & Marketing

Williams Racing secures Bang & Olfusen sponsorship

18 Mar 2022
Business

New revenue sharing agreements eat into F1 profits

22 Apr 2014

White Paper | Future-proofing sports media: embracing AI for enhanced fan experiences

5 Apr 2024
From our partners
Sponsorship & Marketing

Cyber protection brand Acronis extends with Williams Racing

1 Mar 2021