Procter & Gamble’s Secret deodorant is continuing its support of women’s soccer in the United States by committing $200,000 to purchase 9,000 tickets to National Women’s Soccer League games for the remainder of this season.
Secret will buy 1,000 tickets for one home game of each of the nine NWSL teams and distribute them to local partners, women’s organizations, youth sports teams, and not-for-profit organizations.
The initiative will further boost NWSL attendances, which have enjoyed a healthy spike following the Women’s World Cup in France this summer.
Secret is also providing a number of giveaways, including Secret deodorant products, t-shirts, and spirit towels, to the first 1,000 fans at nine select games in September and October.
In July, Procter & Gamble became the first corporate partner of the United States Soccer Federation to offer public and financial support to the US women’s team in their gender discrimination battle with the governing body.
The consumer goods giant, which supports US Soccer through a Secret deodorant partnership, made a $529,000 donation to the US Women’s National Team Players Association – a symbolic figure which represents $23,000 for each member of the victorious 23-player Women’s World Cup roster.
Meanwhile, NWSL team Sky Blue FC has announced that its September 29 match against Orlando Pride will be moved from Rutgers’ Yurcak Field to Red Bull Arena in Harrison, New Jersey, due to high fan demand.
It will be Sky Blue’s second game at the home of Major League Soccer’s New York Red Bulls this season, following the relocation of the August 18 game against Reign FC.