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Commercial chief Strich leaves DFB after 17 years

Photo credit: DFB

Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions.

The DFB has announced that Strich is leaving at his own request in order to seek “new professional challenges.”

Strich arrived at the DFB in February 2002 from SportA, the rights buying arm of German public broadcasters ARD and ZDF. He joined as marketing manager and was promoted to commercial director in the summer of 2006.

He became managing director of DFB Wirtschaftsdienste GmbH, the federation’s financial services arm, later in 2006. At the start of last year, he was named as one of two managing directors of the newly-created DFB GmbH, the subsidiary formed through the renaming of DFB Wirtschaftsdienste GmbH and the merger of the DFB’s media and online units.

Strich’s areas of responsibility at the DFB included the sale of media, sponsorship and licensing rights, along with brand management. Through the creation of DFB GmbH, he assumed overall responsibility for the ticketing and hospitality sales operation.

On his departure, he said: “After so many years in decision-making positions at the DFB, I would like to take on new professional challenges. I am grateful for the exciting times and the work in a great team. I leave in the knowledge that the marketing and sales areas are in a good way. Revenues from media rights and sponsorship have reached the highest level since the association’s inception.”

The exit of Strich comes with the DFB having reported national team media rights and Uefa Nations League revenues of €49.9m ($54.9m) in 2018, plus a further €13.6m and €9.9m from national team pitchside advertising and ticketing/hospitality, respectively. Outwith those national team revenues, a further €70.8m was reported last year by the DFB in sponsorship receipts, plus €88.8m from the DFB Pokal tournament.

Friedrich Curtius, the DFB general secretary, said that Strich has “worked for many years not only with great professional commitment, but with a high personal identification for the DFB.” Curtius also praised Strich for his work in helping to develop the DFB Pokal into “an outstanding format”.