Fan Engagement

Ajax has joined European rivals Bayern Munich, Barcelona and Paris St-Germain in opening an office in New York City to further its international reach

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

The Golden State Warriors are looking to capitalize on their huge popularity by offering $100 monthly passes that enable supporters just to get into the Oracle Arena on game day

Camden Yards – one of the last Major League Baseball arenas without a public Wi-Fi network – is poised to finally let Baltimore Orioles fans connect to the internet via their smartphones.

Luc Robitaille, the Los Angeles Kings president, has claimed that sports betting revenues could be so considerable that NHL teams may keep the price of tickets down.

The ATP has unveiled a new brand identity and plans for a global marketing campaign to change the way it is promoted around the world

Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.

The NFL is looking to capitalize on the huge popularity of Fortnite by allowing its team uniforms in the video game

The National Hockey League will continue its European push by making plans to stage a season-opening game in Prague and another two matches in Stockholm next season

LaLiga's plan to stage January's Catalan derby between Girona and Barcelona FC in Miami has run into seemingly insurmountable opposition from authorities in the game

Sports and live entertainment company AEG has agreed a first-of-its-kind partnership with Pepperdine University that offers a branded classroom within the Staples Center arena in Los Angeles

Indian sports broadcasters could suffer a substantial loss on their subscription revenues if the government pushes through reforms to laws governing the broadcast of events deemed to be of national importance

SPORTEL and SportBusiness today announce a major new multi-year partnership, joining forces to deliver a new series of global sports industry conferences – the Sports Decision Makers Summits.

NHL side the Vegas Golden Knights have announced plans to sell last-minute tickets via text message as they continue to try to engage new fans in the city

For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold    A

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event