Golden Knights claim another first with last minute ticket distribution partnership

NHL side the Vegas Golden Knights have announced plans to sell last-minute tickets via text message as they continue to try to engage new fans in the city.

The Stanley Cup finalists have partnered with tech startup Pogoseat to offer remaining tickets for matches to fans by text message. Supporters signed up to the service will receive a message if seats are available, and will be able to purchase tickets simply be responding ‘buy’.

The Golden Knights’ audience numbers were strong during their debut season in the NHL, with 14,000 season ticket-holders and an average attendance of 17,810, but the franchise is nevertheless seeking ways to ensure the T-Mobile Arena remains at capacity.

The NHL’s newest team also has a burgeoning reputation for innovation. Last month, they became the first NHL franchise to secure a Betting Partner, when they announced a deal with William Hill, and later became the first US sports team to sign a casino equipment deal when they unveiled a partnership with AGS.