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Sports betting revenue could positively impact ticket prices, says NHL executive

Luc Robitaille, the Los Angeles Kings president, has claimed that sports betting revenues could be so considerable that NHL teams may keep the price of tickets down.

“You would think this would help with always putting the pressure on fans to keep paying…hockey is still a ticket business, primarily. Hopefully that helps offset some of the ticket pricing. I’m not sure about it, but it could if the money is significant enough. There’s a lot that could go around it,” Robitaille told ESPN.

“I’m not going to guarantee it’s going to bring down ticket prices, but it might hold the raise a little bit. If a team plans on raising ticket prices by eight per cent, they might only raise them by five or four per cent. If there’s a lot more money at the table, it makes everybody’s life easier.”

The NHL has recently agreed wagering partnerships with MGM and FanDuel, while teams such as the New Jersey Devils and Vegas Golden Knights have also entered into this territory.

The NHL’s annual revenue could rise by $216m (€192m) due to legalised sports betting, according to a Nielsen Sports study commissioned by the American Gaming Association.