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Fiba World Basketball Summit: harmonious event secures Baumann’s legacy

The late Fiba secretary general Patrick Baumann laid down a challenge to make basketball the most popular sport in the world at the Fiba World Basketball Summit in Xi’an, China. The way brands, media companies and major stakeholders responded to his call at the conference was a tribute to his collaborative approach. SportBusiness Professional reports from the event

Patrick Baumann (Photo by Charles McQuillan/Getty Images)

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