For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold A
Our latest on Covid-19
ICC tops BCW Sports’ IF social media study as non-Olympics sports included
BCW Sports, the sports practice of global communications agency Burson Cohn & Wolfe (BCW), has released its annual study of international sports federations’ (IFs) social media performance, with the I…
NFL shifting 2021 Combine to virtual format
Scouting event in Indianapolis has been a key point on NFL's annual calendar
‘Iterated localisation’ | Major League Baseball’s international approach
Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.
Minor League Baseball seeks to move national sales to “biggest levels in the market”
After more than three years of steady growth building a national sales operation, the affiliated minor leagues of baseball has growing ambitions
MLB introduces expanded integration with Snapchat
Enhanced social media camera features now part of Ballpark app
Baseball and football fans set to return in South Korea
The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted
Virus spike hits football and baseball teams in Seoul
K League and KBO teams in Seoul and its conurbation will again play in front of empty grandstands due to a rise in Covid-19 cases in the region
TikTok secures New York Yankees, YES Network partnership
Major League Baseball's New York Yankees and regional sports network YES Network have announced a multiyear strategic partnership with social media platform TikTok
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Untapped potential in direct-to-consumer streaming services
Media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders to understand their direct-to-consumer services. In this sponsored video interview, the company's head of product for D2C Video Solutions Dheeraj Ravula and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research.