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‘Iterated localisation’ | Major League Baseball’s international approach
Major League Baseball’s relatively small global footprint provides the league’s great challenge in international rights sales. But in its favour are a handful of markets where baseball is extremely popular and some of the most storied imagery in world sport.
Minor League Baseball seeks to move national sales to “biggest levels in the market”
After more than three years of steady growth building a national sales operation, the affiliated minor leagues of baseball has growing ambitions
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
Diamondbacks, Padres to play MLB’s first regular-season games in Mexico City
Major League Baseball has announced plans to hold regular-season games in Mexico City for the first time in 2020, with the Arizona Diamondbacks and San Diego Padres scheduled to play a two-game series…
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
MiLB expanding Copa de la Diversión initiative to 92 teams
Minor League Baseball is continuing its outreach into Hispanic and Latino communities by expanding the Copa de la Diversión initiative to 92 franchises in 2020, up from 72 this year.
Ahead of Super Bowl LIV, Miami sets sights on hosting NFL showpiece again by 2030
Miami will stage the Super Bowl this week for the first time in 10 years. Bob Williams looks at the measures officials are taking to ensure the city doesn't wait so long to host the prestigious event again.
World Snooker Tour looks to global future with rebrand
The World Snooker Tour revealed a new corporate identity and name at the start of this year as it marked ten years of ownership by Barry Hearn's Matchroom Sport. The rebrand is intended to see it towards another decade of international growth, with China, India and the Middle East on snooker's radar.
Chinese athletes to benefit as government heads off potential for endorsement disputes in Olympic year
Regulation has limited the extent to which China’s sporting stars can capitalise on their sporting prowess via commercial deals. But recent rule changes by the General Administration of Sports offers new possibilities. Chen Yaolin investigates.
Malaysian FA pushes club privatisation but weak revenues mean state support is here to stay
Malaysia’s football clubs are to be formally privatised this year, but the journey from state support to self-sufficiency looks fraught, with questions over the future of broadcasting and sponsorship revenues. John Duerden takes a closer look.