Local initiatives offer solutions to Major League Baseball’s national attendance problem

• For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold   
• Attempts to attract millennials has led to innovative ticketing strategies and more social experiences 
• New York Yankees redesigned their rebuilt Yankee Stadium to react to supporters’ changing tastes 

It was the lowest average since 2003, after 14 consecutive seasons topping 30,000, and a 14.4 per cent decline from the high of 32,785 in 2007. Total attendance, meanwhile, fell to 69.63 million from 72.67 million last year and a high of 79.5 million in 2007.