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Local initiatives offer solutions to Major League Baseball’s national attendance problem

  • For the first time since 2003, average attendances fell below 30,000 and 70 million total threshold   
  • Attempts to attract millennials has led to innovative ticketing strategies and more social experiences 
  • New York Yankees redesigned their rebuilt Yankee Stadium to react to supporters’ changing tastes 
Major League Baseball set a series of unwanted records in 2018 as its attendance problem accelerated. Average crowds dropped four per cent, to 28,830 – far steeper than the 0.67 decrease in 2017 and 0.81 per cent fall in 2016.

It was the lowest average since 2003, after 14 consecutive seasons topping 30,000, and a 14.4 per cent decline from the high of 32,785 in 2007. Total attendance, meanwhile, fell to 69.63 million from 72.67 million last year and a high of 79.5 million in 2007.

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