MLB
Diamond: the home of the Braves?
Diamond Sports Group has outlined plans to drop all but one of its 12 regional Major League Baseball broadcasting rights contracts, a move that has blindsided MLB.
MLB Network launched as D2C offering in structure switch-up
Major League Baseball is separating its streaming offerings as it launches its flagship MLB Network channel as a direct-to-consumer service, separate from MLB.TV
MGM Resorts-Yankees deal to support full casino licence bid
MGM Resorts International has chosen its MGM Resorts brand to become a 'Proud Partner’ of the New York Yankees in a move linked to the awarding of up to three full commercial casino licences in the New Y…
CAA Sports team leaders handed elevated roles in agency restructure
Creative Artist Agency (CAA) has created elevated roles for many of its senior executives, including four major figures from its sports operation, as the agency continues to restructure under the ownership…
Progressive Field extension highlights MLB’s appeal to insurers
Progressive Insurance has reinforced its top-three position in the US car insurance sector by extending its stadium naming-rights deal with baseball’s Cleveland Guardians through the 2036 season.
Texas Rangers makes owner-linked patch deal with Energy Transfer
World Series champion the Texas Rangers has signed a home-town jersey patch deal, in more ways than one, with Dallas-based Energy Transfer
St. Louis Cardinals extends Busch Stadium naming rights deal
The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
MLB sharpens in-play betting focus as fans return to ballparks, bars and sofas
It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.
Cleveland Guardians join MLB’s jersey patch club
The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
MLB to produce and distribute Padres games as Diamond opts to miss payment
Major League Baseball is taking over production and distribution of San Diego Padres games with immediate effect after Diamond Sports Group, the owner and operator of 19 Bally Sports regional sports networks…
Oakland A’s secure land deal for Las Vegas move
Major League Baseball (MLB) franchise the Oakland Athletics has taken a significant step towards relocating to Las Vegas after signing a binding purchase agreement for land on which a new ballpark could…
Mariners hire former IOC executive Voigt to corporate partnerships role
Major League Baseball franchise the Seattle Mariners has appointed Chris Voigt, a former marketing executive at the International Olympic Committee, as its senior vice-president of corporate partnerships
Bilibili and Kuaishou join broadcaster line-up for MLB postseason in China
Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games
Adidas ends Tatis Jr.’s contract after PED suspension
Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.
Angels owner Arte Moreno to explore selling team
Major League Baseball’s Los Angeles Angels owner Arte Moreno announced that they have retained Galatioto Sports Partners as financial advisors to assess strategic options, including the possible sale o…
Phillies pick Two Circles to sell jersey patch
MLB club selects Bruin Capital-owned agency to sell key sponsorship asset
White Sox signs Molson Coors ahead of 2022 MLB season
Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.
Cubs, Reds to take part in 2022 MLB ‘Field of Dreams’ game
Major League Baseball has confirmed that its highly popular Field of Dreams game will return next year, with the Cincinnati Reds and Chicago Cubs taking part in the tentpole event