It was less than a year ago that Major League Baseball executives were bemoaning the sight of empty seats as the 2022 regular season closed with the league’s lowest attendance in a quarter of a century.

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…

Major League Baseball is taking over production and distribution of San Diego Padres games with immediate effect after Diamond Sports Group, the owner and operator of 19 Bally Sports regional sports networks…

Major League Baseball (MLB) franchise the Oakland Athletics has taken a significant step towards relocating to Las Vegas after signing a binding purchase agreement for land on which a new ballpark could…

Major League Baseball franchise the Seattle Mariners has appointed Chris Voigt, a former marketing executive at the International Olympic Committee, as its senior vice-president of corporate partnerships

Major League Baseball agreed media rights deals with Chinese digital platforms Bilibili and Kuaishou for this year's ongoing postseason games

Sports apparel and footwear brand Adidas has ended its partnership with Major League Baseball’s San Diego Padres shortstop Fernando Tatis Jr.

Major League Baseball’s Los Angeles Angels owner Arte Moreno announced that they have retained Galatioto Sports Partners as financial advisors to assess strategic options, including the possible sale o…

MLB club selects Bruin Capital-owned agency to sell key sponsorship asset

Major League Baseball’s (MLB) Chicago White Sox has signed Molson Coors to its sponsorship portfolio.

Major League Baseball has confirmed that its highly popular Field of Dreams game will return next year, with the Cincinnati Reds and Chicago Cubs taking part in the tentpole event

Unique event draws league's largest regular-season audience since 2005

Major League Baseball's Field of Dreams game in Iowa is widely expected to make a return in 2022, with the Chicago Cubs potentially taking part in the tentpole event

Major League Baseball is making a deep financial commitment to ensure its upcoming Field of Dreams game is a success by investing more than $5m (€4.26

Event at famed filming site in Iowa comes after years of planning, pandemic delay

Chinese streaming platform and internet giant Tencent has announced its first major sports media rights deal covering territories outside its home market, with a three-year deal for Major League Baseball…

OTT streaming service DAZN has extended its deal for Major League Baseball rights in Germany

Pandemic claims pair of key offseason events