Andy Fry

When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country

SportBusiness explores how a new ban on gambling advertising in Italy will affect sports rights owners and sponsors.

Digital Replacement Technology has been promising rights-holders the chance to multiply their perimeter board income for years. Now that the technology is finally being put into practice, Andy Fry reviews the businesses hoping to deliver on those promises. 

The European General Data Protection Regulation – GDPR for short – places significant requirements on companies for the better management and acquisition of their data. And it's not just limited to European rights holders. Andy Fry looks at what sporting institutions can do to comply

Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.

ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.

B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.

Andy Fry investigates the commercial appeal of the British & Irish Lions rugby union team, which will tour New Zealand this year.

Andy Fry explores whether Nike’s Breaking2 initiative could establish a new trend in brand activation.

The introduction of shorter formats to placate broadcasters and attract time-poor fans can lead to some interesting conflicts of interest for rights-holders. Andy Fry asks how sports can evolve and keep their stakeholders happy at the same time.

The policies of Donald Trump are forcing sports rightsholders, event hosts and sponsors to come off the fence and take a position on his presidency. Andy Fry reports on the dilemmas he presents for the world of sport.

Andy Fry looks at Alibaba's TOP partnership deal with the IOC and what it means for the Olympic Movement.

In the second of a series of articles on the business of the Super Bowl, a look at how brands cash in on the game's massive appeal.