Digital Replacement Technology has been promising rights-holders the chance to multiply their perimeter board income for years. Now that the technology is finally being put into practice, Andy Fry reviews the businesses hoping to deliver on those promises.
The European General Data Protection Regulation – GDPR for short – places significant requirements on companies for the better management and acquisition of their data. And it's not just limited to European rights holders. Andy Fry looks at what sporting institutions can do to comply
Despite a seven-per-cent year-on-year audience decline, Super Bowl LII was still one of the 10 most-viewed shows in US history – making it the perfect platform for brands to reach a mass audience. Broadcaster NBC was able to charge a staggering $5.2m (€4.2m) for a 30-second advertising spot.
ABB's surprising title sponsorship of Formula E is one of the biggest motorsport deals in recent years. Reporter Andy Fry attended its announcement, and now analyses what it means - for Formula E and Formula 1.
B2B and technology brands are leading a shift in sponsorship from storytelling to 'storydoing'. Andy Fry reports on a sector that is critical to the future of sport.
The policies of Donald Trump are forcing sports rightsholders, event hosts and sponsors to come off the fence and take a position on his presidency. Andy Fry reports on the dilemmas he presents for the world of sport.