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NFL looks to tap into popularity of Fortnite with Epic Games partnership

The NFL is looking to capitalize on the huge popularity of Fortnite by allowing its team uniforms in the video game.

Uniforms that look like the 32 NFL teams will be available as in-game attire for male and female characters from Friday. Jerseys can be customized by number (1-99) but names on the back have not been allowed.

Rachel Hoagland, the NFL’s vice-president and head of gaming and esports, said the partnership is aimed to give “our NFL fan audience a great way to express their fandom inside of the Fortnite game…and to really tap into this cultural phenomenon that we have seen now for the past year”.

The NFL-Fortnite deal represents the first time Epic Games has teamed up with an outside partner on special outfits inside the game.