Fan Engagement
NHL shakes up weekend schedule to increase European fanbase and revenues
Fifty games moved to afternoons so they can be broadcast in primetime on continent
Approximately 30 per cent of NHL players come from overseas
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Manchester United set for pre-season tour in Australia in 2019
After spending four of their last five summers in the United States, Manchester United are expected to tour Australia in 2019
Atlanta United, DC United and FC Cincinnati join expanded eMLS Cup
The 2019 eMLS Cup will feature 22 of the 24 Major League Soccer teams, with Atlanta United, DC United and expansion club FC Cincinnati participating for the first time
Ajax becomes latest European club to open office in New York City
Ajax has joined European rivals Bayern Munich, Barcelona and Paris St-Germain in opening an office in New York City to further its international reach
How teams commercialise players from specific regions
When a leading sports team signs a foreign player, it does so because of their athletic ability. But sometimes that player can also usher in an opportunity to build a sizeable fan base in their home country
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Golden State Warriors to offer $100 monthly passes – with no view of court
The Golden State Warriors are looking to capitalize on their huge popularity by offering $100 monthly passes that enable supporters just to get into the Oracle Arena on game day
Baltimore Orioles’ Camden Yards poised to finally get free public Wi-Fi
Camden Yards – one of the last Major League Baseball arenas without a public Wi-Fi network – is poised to finally let Baltimore Orioles fans connect to the internet via their smartphones.
Sports betting revenue could positively impact ticket prices, says NHL executive
Luc Robitaille, the Los Angeles Kings president, has claimed that sports betting revenues could be so considerable that NHL teams may keep the price of tickets down.
‘ATP World Tour’ rebrands to ‘ATP Tour’ and launches global marketing campaign
The ATP has unveiled a new brand identity and plans for a global marketing campaign to change the way it is promoted around the world
Formula One enlists biometric testing to better understand its TV audience
Formula One is working with market research group Populus on biometric studies of the live TV audience during grand prix coverage. Jonathan Dyson reports on how the work is being carried out and how the results are being used.
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NFL looks to tap into popularity of Fortnite with Epic Games partnership
The NFL is looking to capitalize on the huge popularity of Fortnite by allowing its team uniforms in the video game
NHL plans regular-season games in Prague and Stockholm in 2019
The National Hockey League will continue its European push by making plans to stage a season-opening game in Prague and another two matches in Stockholm next season
LaLiga launches petition drive to salvage Miami match
LaLiga's plan to stage January's Catalan derby between Girona and Barcelona FC in Miami has run into seemingly insurmountable opposition from authorities in the game
AEG sets first with university tie-up at Staples Center
Sports and live entertainment company AEG has agreed a first-of-its-kind partnership with Pepperdine University that offers a branded classroom within the Staples Center arena in Los Angeles
Indian sports broadcasters facing up to potential revenue blow
Indian sports broadcasters could suffer a substantial loss on their subscription revenues if the government pushes through reforms to laws governing the broadcast of events deemed to be of national importance
SportBusiness and SPORTEL announce major new partnership
SPORTEL and SportBusiness today announce a major new multi-year partnership, joining forces to deliver a new series of global sports industry conferences – the Sports Decision Makers Summits.
Golden Knights claim another first with last minute ticket distribution partnership
NHL side the Vegas Golden Knights have announced plans to sell last-minute tickets via text message as they continue to try to engage new fans in the city