Fan Engagement
NHL and NHLPA extend trading-card partnership with Upper Deck
Upper Deck has signed a multi-year extension to its exclusive trading-card deal with the NHL and NHLPA, a partnership that dates back to 1990.
Ligue 1 planning pre-season tournament in US to accelerate international growth
France’s Professional Football League (LFP) is exploring the idea of setting up a pre-season tournament in the United States as it looks to accelerate the international development of its top tier, Ligue 1…
Manchester United to open three ‘entertainment centres’ in China
Manchester United has again underlined the importance of China to its international growth with the announcement of three "entertainment and experience centres" in the country
Lakers and Nets to take part in NBA China Games 2019
The LA Lakers and Brooklyn Nets will take part in the NBA China Games 2019, with a pre-season match in Shanghai on Thursday, October 10, followed by a rematch in Shenzhen two days later.
San Francisco Giants install $10m scoreboard to help boost attendances
The San Francisco Giants are installing a $10m (€8.8m) scoreboard at AT&T Park in an attempt to improve the fan experience and boost attendances.
Utah Jazz to significantly raise ticket prices for 2019-20 season
The Utah Jazz are significantly raising season-ticket prices for the 2019-20 season after selling out all their packages this campaign
NHL partners with Amazon for Alexa content
The NHL is looking to increase its fan engagement by allowing Amazon Alexa-enabled devices to provide news, schedules, scores and stats for each of its 31 teams.
NBA to play first games in India during 2019
The Indiana Pacers and Sacramento Kings will play in two preseason games in Mumbai in 2019. This will mark the first ever games for a North American sports league in India
Miami Marlins slash price of concessions for 2019
The Miami Marlins have become the latest major professional sports team to cut the price of concessions
NBA seeks improved arenas to expand Latin American fixtures
NBA commissioner Adam Silver wants to stage more games in Latin America – but only if the venues are improved.
Overwatch League to play home games in Atlanta, Dallas and LA
After being based in Los Angeles during its first season, the Overwatch League will be going on the road in 2019, with a handful of games to be played in teams' home cities
TCL partners with Topgolf to open esports venues
Topgolf is partnering with TV manufacturer TCL to open esports lounges at venues throughout the country
NBC Sports and Premier League look to expand live fan fests in US
Approximately 10,000 American soccer fans applied to participate in the Premier League Mornings Live fan fest – a joint commercial venture between NBC Sports and the Premier League – in Manhattan on Sat…
XFL to take on Alliance of American Football with big markets and big wages
The rebooted XFL will look to distinguish itself from the Alliance of American Football by playing in bigger markets and offering higher salaries than its spring-season rival
Tampa Bay Buccaneers’ solution to boost attendances: free tickets
Following their worst-attended home game since 2010, the Tampa Bay Buccaneers have found a remedy to boost crowds: free tickets
NHL shakes up weekend schedule to increase European fanbase and revenues
Fifty games moved to afternoons so they can be broadcast in primetime on continent
Approximately 30 per cent of NHL players come from overseas
Manchester United set for pre-season tour in Australia in 2019
After spending four of their last five summers in the United States, Manchester United are expected to tour Australia in 2019
Atlanta United, DC United and FC Cincinnati join expanded eMLS Cup
The 2019 eMLS Cup will feature 22 of the 24 Major League Soccer teams, with Atlanta United, DC United and expansion club FC Cincinnati participating for the first time