Fan Engagement

Terrence Burns speaks about the impact Cristiano Ronaldo had on both Real Madrid and Juventus' social media followers following his transfer between the clubs in 2018.

Fiba secretary general Andreas Zagklis says changes to the format of the Fiba Basketball World Cup and the organisation’s qualification criteria are designed to make competition more intense.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

This year's Basketball Without Borders Africa event will take place in Senegal on July 28-31, the National Basketball Association and world governing body Fiba have announced

Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel

Senior English Premier League club officials including Chelsea chairman Bruce Buck and Manchester City chief operating officer Omar Berrada are reportedly set to be named to the new board of the Women’s S…

The United States women’s national soccer team will look to cash in on their triumph at the Women's World Cup in France by embarking on a victory tour in the US later this year.

The International Tennis Federation has joined forces with national associations in France, the UK and the US to launch a strategic project which it claims could be “game changing” for the development of …

A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.

Kim Bohuny, NBA senior vice-president of international basketball operations, spoke to Bob Williams about the Summer League's growing popularity and its increased role in the league's international expansion.

People are spending 22 per cent more of their leisure time watching sport than they were a decade ago, according to research from international sports marketing agency Two Circles

Liverpool FC has announced that its women's team will join the club's summer tour of the United States to help boost their international profile and prepare for the Women’s Super League season.

English Premier League football club Manchester United has launched a preview of their first interactive "experience centre" in Beijing, as well as a dedicated Chinese language app

Major League Baseball is expanding its international outreach by opening a regional office in New Delhi, India. It is MLB's sixth overseas office

Major League Soccer is looking to liven up its All-Star Game festivities later this month in Orlando, Florida, by adding a Skills Challenge.