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USWNT to cash in on Women’s World Cup triumph with victory tour

The United States women’s national soccer team will look to cash in on their triumph at the Women’s World Cup in France by embarking on a victory tour in the US later this year.

According to the Washington Post, the USWNT will face either Mexico or Ireland on August 3 at the Rose Bowl in California. Two matches apiece are being planned for September, October and November as well.

The USWNT’s victory over the Netherlands in Lyon on Sunday drew a 10.0 overnight rating on Fox. This was down 34 per cent from USWNT’s victory in Canada in 2015, largely because the 2019 championship match was broadcast in the morning for much of the US and not in prime-time.

It was, nonetheless, the most-watched soccer match in English on US television since the 2015 Women’s World Cup final. According to Fox, the game delivered an average audience of 14.27 million viewers across the Fox broadcast TV network and Fox streaming video services, peaking at nearly 20 million.

Telemundo, meanwhile, drew 1.6 million viewers, making it the most-watched Women’s World Cup match in Spanish on US television ever.

According to licensed retailer Fanatics, more USWNT championship merchandise was sold in the first hour after the victory against the Netherlands on Sunday than in the first day of their 2015 Women’s World Cup victory.

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