Fan Engagement

The Rugby Football Union has agreed a multi-year digital ticketing partnership with Irish company Tixserve, stating that the agreement will help to combat touting for events at Twickenham Stadium while…

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Ice Cube's Big3 basketball league has cut ticket prices by 50 per cent for the remainder of the 2019 season after attendances fell by approximately 3,000 fans per event

Highlights of Robin Clarke's conversation with SportBusiness moderator Matthew Glendinning from the Sports Decision Makers Summit in London

Highlights of Fanatics International president Steve Davis in conversation at the Sports Decision Makers Summit in London, July 2019.

Bobby Sharma, Founding Partner of Electronic Sports Group compares eSports audiences to traditional sports, when he appeared at the Sports Decision Makers Summit in Miami. 

FC Barcelona's Managing Director, Americas Xavier O'Callaghan on how club's presence in the US will help soccer develop in the region. Speaking at the Sports Decision Makers Summit in London.

In an initiative designed to improve the atmosphere and fan experience, the LA Galaxy has announced it will create a safe-standing supporters’ section at the north end of the Dignity Health Sports Park ah…

The NBA continues to use the Summer League as a platform for experimentation.

The Columbus Crew has announced it is partnering with tech giant IBM to help "transform the supporter experience" at the club's planned new $230m downtown stadium.

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

San Francisco 49ers Al Guido speaking at the Sports Decision Makers Summit in Miami on the game day experience panel

Kyle Nelson from MVPindex discusses how golfer Ricky Fowler successfully uses social media to promote his brand.

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…

Terrence Burns speaks about the impact Cristiano Ronaldo had on both Real Madrid and Juventus' social media followers following his transfer between the clubs in 2018.

Fiba secretary general Andreas Zagklis says changes to the format of the Fiba Basketball World Cup and the organisation’s qualification criteria are designed to make competition more intense.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

This year's Basketball Without Borders Africa event will take place in Senegal on July 28-31, the National Basketball Association and world governing body Fiba have announced