Fan Engagement
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
LaLiga launches e-commerce outlet in China
LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…
OneFootball secures content deal with Paris Saint-Germain
OneFootball, the football-focused streaming and media platform, has announced a global content partnership with French Ligue 1 champions Paris Saint-Germain (PSG).
Mohamed Feizel | How APAC football is engaging a coveted audience
Mohamed Feizel, head of Sportstech for APAC, Genius Sports, says football leagues and clubs across Asia are taking innovative steps to capture the attention and data of their sports-mad and digitally native fans.
ITV follows Twitter deal with World Cup-focused Snapchat tie-up
UK commercial broadcaster ITV has signed a deal with Snapchat to host short-form content from this year’s Fifa World Cup on the social media platform.
FSGA details strong growth in US sports betting, fantasy sports
Research from industry group shows across-the-board audience increases
Prediction game developer Tally Technology closes $4m seed funding round
Tally Technology, the US-based developer of free-to-play prediction games for brands and sports rights-holders, has announced the closing of a $4m (€3.8m) seed funding round.
UFC expands DraftKings deal to include gamified NFT rights
The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings
SNTV’s Story10 retains SailGP video content remit
Story10, an arm of the SNTV sports video news agency, has been re-appointed by SailGP, the annual global sailing series
New TDI unit aiming to ‘conquer’ entire betting market, says Gaudenzi, as two jobs advertised
ATP chairman Andrea Gaudenzi has described how Tennis Data Innovations, the new data unit for the men’s tennis tour, wants to “conquer” the entire betting market and end the unlicensed distribution of th…
MLB plans largest-ever Play Ball Weekend
Youth participation events to be staged in all seven continents
Malaysian Football League and Genius to launch fantasy gaming range
Sports data and technology company Genius Sports has struck a new agreement with the Malaysian Football League (MFL) that will see the governing body launch a range of sports entertainment products
NFL to stage first official events in Africa
League plans player camp, fan event, and flag football clinic in Ghana
End of cookie era presents an opportunity for sport, say CSM’s Vandrau and Huggins
Outbreak of Covid ‘fast-tracked’ trends in digital marketing and sponsorship
Partnerships set to focus increasingly on data ownership as programmatic advertising declines
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Astros partner with FanRally to create ticket subscription product
MLB club targeting new 'Moon Shot' ticket program to younger fans
Stats Perform partners with Sporting Solutions to develop new betting products for Fifa World Cup
Sports data and betting services company Stats Perform has partnered with trading and pricing technology company Sporting Solutions to explore and develop new betting products ahead of this year’s Fifa M…
Major League Rugby signs NFT agreement with NuArca Labs
Company builds upon prior work with Rugby League World Cup 2021