- New commercial director Henderson has strong contacts in Asia through earlier IMG role
- AELTC focusing on brand building and fan engagement for long-term commercial returns
- Tournament still heavily reliant on UK and US broadcast markets
Last January, SportBusiness revealed the AELTC was planning to split the responsibilities of its outgoing commercial and media director Mick Desmond when he retired at the end of the 2021 Championships and was seeking to replace him with a dedicated commercial director working alongside a marketing and communications director. The club subsequently announced the appointment of former IMG and Universal Music Group executive Gus Henderson to the commercial position and the promotion of Alexandra Willis to the communications and marketing role.