Fan Engagement
PGA Tour, DP World Tour and R&A align with TikTok
The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok
New formulas to engage with fans in an evolving football landscape
LaLiga, the Spanish football league operator, has embraced digital transformation as a core component of its domestic and international development strategy – and its clubs are now seizing the initiative in an innovative space.
Recast adds golfer Poulter to channel line-up
English golfer Ian Poulter has launched a new channel on subscription-free streaming platform Recast
Tottenham Hotspur recruits Endeavor Streaming for new OTT service
English Premier League club Tottenham Hotspur and Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group, have announced the launch of a new subscription streaming…
First Wimbledon Middle Sunday attracts 3.7m peak audience on BBC
A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli
F1’s growth in US worth extra 50 per cent in team sponsorship, says McLaren boss Brown
Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…
Welsh FA targets growth in commercial revenues on back of World Cup qualification
FAW targets annual revenues of £30m by 2028, double current levels
Sponsorship income currently ‘undervalued’ by £3m per year
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NBA, Niantic to create ‘real-world metaverse’ mobile game
The National Basketball Association has partnered with American software development company Niantic to create a new mobile game dubbed NBA All-World, which will "place NBA fans into the real-world metaverse.
LaLiga invests in museum operator Legends
LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends
DFB and Lega Serie B take to TikTok
Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform
FanRally completes $3m seed funding round
New ticketing membership platform receives capital infusion
NHL at last enters NFT landscape with Sweet partnership
The National Hockey League has become the latest major sports organization to enter the non-fungible token (NFT) landscape by securing a partnership with NFT distribution platform Sweet
New Wimbledon commercial team looks to US, India and China for next wave of growth
New commercial director Henderson has strong contacts in Asia through earlier IMG role
AELTC focusing on brand building and fan engagement for long-term commercial returns
IBM launches new digital fan engagement features for Wimbledon
Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.
LaLiga launches e-commerce outlet in China
LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…
OneFootball secures content deal with Paris Saint-Germain
OneFootball, the football-focused streaming and media platform, has announced a global content partnership with French Ligue 1 champions Paris Saint-Germain (PSG).
Mohamed Feizel | How APAC football is engaging a coveted audience
Mohamed Feizel, head of Sportstech for APAC, Genius Sports, says football leagues and clubs across Asia are taking innovative steps to capture the attention and data of their sports-mad and digitally native fans.
ITV follows Twitter deal with World Cup-focused Snapchat tie-up
UK commercial broadcaster ITV has signed a deal with Snapchat to host short-form content from this year’s Fifa World Cup on the social media platform.