Fan Engagement

Luc Robitaille, the Los Angeles Kings president, has claimed that sports betting revenues could be so considerable that NHL teams may keep the price of tickets down.

The ATP has unveiled a new brand identity and plans for a global marketing campaign to change the way it is promoted around the world

The NFL is looking to capitalize on the huge popularity of Fortnite by allowing its team uniforms in the video game

The National Hockey League will continue its European push by making plans to stage a season-opening game in Prague and another two matches in Stockholm next season

LaLiga's plan to stage January's Catalan derby between Girona and Barcelona FC in Miami has run into seemingly insurmountable opposition from authorities in the game

Sports and live entertainment company AEG has agreed a first-of-its-kind partnership with Pepperdine University that offers a branded classroom within the Staples Center arena in Los Angeles

Indian sports broadcasters could suffer a substantial loss on their subscription revenues if the government pushes through reforms to laws governing the broadcast of events deemed to be of national importance

SPORTEL and SportBusiness today announce a major new multi-year partnership, joining forces to deliver a new series of global sports industry conferences – the Sports Decision Makers Summits.

NHL side the Vegas Golden Knights have announced plans to sell last-minute tickets via text message as they continue to try to engage new fans in the city

Continuing a trend of US sports teams dropping concession prices, the NFL's Seattle Seahawks announced new value items and pricing ahead of this weekend's home opener against the Dallas Cowboys

Declining attendance for NFL games and other sporting events in the last several years has led to a rethink about concession prices

Major League Baseball team the Miami Marlins are looking to boost their dire attendances – and reach out to the local Hispanic community – by introducing a new supporter section in which fans will be en…

The one-year anniversary of the Mercedes-Benz Stadium opening will be marked by further price reductions in food and drink concessions.

Formula One has signed a new partnership with Amazon Web Services (AWS), an agreement the motor-racing series says will open up new levels of data access to fans.

The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.

Spanish LaLiga football club Real Madrid has claimed a first for the sports industry with the launch of a virtual reality app.

Spanish LaLiga football club Real Madrid will debut a new global interactive exhibition in the Australian city of Melbourne, it was announced today (Wednesday).

Formula One has today (Tuesday) announced that London will host a new event that is designed to showcase the changes made to the motor racing series under the stewardship of its new owners, Liberty Media.