Fan Engagement

The PGA Tour, DP World Tour and the Royal and Ancient Golf Club of St Andrews (R&A) have come together to reach an exclusive content agreement with short-form social media platform TikTok

LaLiga, the Spanish football league operator, has embraced digital transformation as a core component of its domestic and international development strategy – and its clubs are now seizing the initiative in an innovative space.

English golfer Ian Poulter has launched a new channel on subscription-free streaming platform Recast

English Premier League club Tottenham Hotspur and Endeavor Streaming, the streaming subsidiary of the Endeavor sports and entertainment agency group, have announced the launch of a new subscription streaming…

A peak audience of 3.7 million tuned into watch the BBC’s UK coverage of the first official “Middle Sunday” at this year’s Wimbledon Championships while a further 4.7 milli

Formula One’s success in growing audiences in the US and engaging younger fans through its esports initiatives has enabled the McLaren team to increase its sponsorship “rate card” by 25-50 per cent, accor…

FAW targets annual revenues of £30m by 2028, double current levels Sponsorship income currently ‘undervalued’ by £3m per year Ass

The National Basketball Association has partnered with American software development company Niantic to create a new mobile game dubbed NBA All-World, which will "place NBA fans into the real-world metaverse.

LaLiga, organising body of the top two divisions of Spanish club football, has partnered with and invested in sports museum developer Legends

Both the German Football Association (DFB) and Lega Serie B, the second-tier Italian football league, have launched accounts on the TikTok video sharing platform

New ticketing membership platform receives capital infusion

The National Hockey League has become the latest major sports organization to enter the non-fungible token (NFT) landscape by securing a partnership with NFT distribution platform Sweet

New commercial director Henderson has strong contacts in Asia through earlier IMG role AELTC focusing on brand building and fan engagement for long-term commercial returns

Technology company IBM and the All England Lawn Tennis Club (AELTC) have launched two new digital features designed to enhance the fan experience at this year’s Wimbledon tennis grand slam.

LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in t…

OneFootball, the football-focused streaming and media platform, has announced a global content partnership with French Ligue 1 champions Paris Saint-Germain (PSG).

Mohamed Feizel, head of Sportstech for APAC, Genius Sports, says football leagues and clubs across Asia are taking innovative steps to capture the attention and data of their sports-mad and digitally native fans.

UK commercial broadcaster ITV has signed a deal with Snapchat to host short-form content from this year’s Fifa World Cup on the social media platform.