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LaLiga launches e-commerce outlet in China

(Photo by Gonzalo Arroyo Moreno/Getty Images)

LaLiga, the governing body of Spain’s top two professional football leagues, has established an outlet on Chinese e-commerce platform Youzan as part of its ambition to engage more closely with fans in the country.

The outlet, which will be accessible through LaLiga’s official account on messaging service WeChat, will feature official LaLiga and club merchandise. The products will include club jerseys and LaLiga-branded equipment.

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