Fan Engagement

The English Premier League's Manchester City has become the first club to sign up to distribute its editorial content on football media platform Onefootball

The National Basketball Association has announced the participants and format for the H-O-R-S-E shooting competition it is staging to help fill the sports competition void amid the ongoing Covid-19 shutdown

TUDN, the United States-based Spanish-language sports network, has teamed up with Liga MX to broadcast the Mexican top-flight league's new esports competition, the “eLiga MX by BBVA Tournament."

Arsenal Football Club has announced an agreement with cloud video editing platform Blackbird, which will see the two collaborate on a range of short-form digital content

Major League Soccer's Vancouver Whitecaps have made a move to extend their global reach by debuting a series of new Twitter accounts in multiple different languages

The National Hockey League is creating two new fan-engagement initiatives in a bid to stay active and keep supporters engaged amid the sports shutdown caused by the global Covid-19 pandemic

The World Rallycross Championship (World RX) has become the latest motorsport championship to introduce an esports series to compensate for the lack of events during Covid-19

Set of 30 archival games to be shown across various media partners will feature each club

The United Soccer League has unveiled a new Rocket League esports competition for its Championship and League One teams to take part in during the sports shutdown enforced by the Covid-19 pandemic

The NBA has become the latest major sports organization to turn to esports as a means to help fill the void amid the sports shutdown. Bob Williams reports

The United States' neighbor to the south is being increasingly viewed by Major League Baseball as a viable location for both regular-season games and perhaps an expansion franchise

Esports has never been as important or relevant as it is now amid the global Covid-19 pandemic. Nascar has been an early mover in this space with the creation of the eNascar iRacing Pro Invitational Series.

"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists

Euroleague Basketball has announced a partnership with newly-launched fan engagement platform IQONIQ

World Wrestling Entertainment has announced it is offering free access for a month to subscription digital product WWE Network

The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season

The Ironman Group has announced that it is set to launch an all-digital version of its iconic triathlon series, Ironman Virtual Racing, allowing athletes to continue to train and compete from anywhere…

US stock car racing series Nascar and online racing simulation company iRacing have teamed up to create the eNascar iRacing Pro Invitational Series, an exhibition esports competition featuring many of …

Sports data and content company Sportradar and Formula 1 have announced the introduction of new, live in-race betting markets for the 2020 season, furthering the motor-racing championship’s drive to b…

Company now working with nine Premier League clubs

Deal with upstart lacrosse property to include both ticketing and marketing elements

The United Soccer League Championship's Las Vegas Lights have announced their latest gimmick: A league game that will take place at midnight

Famed US sports mascot undergoes series of design changes

Serie A side AC Milan has announced that its collaboration with London-based digital marketing agency WePlay has helped the club drive a 7.5-per-cent increase in ticket sales

Blockchain-based fan engagement platform Socios.com has built on its expansion drive by agreeing a strategic partnership with the Lagardère Sports agency. The agreement between Socios.c

Global communications agency Burson Cohn & Wolfe has released its International Sports Federations Social Media Ranking 2019, analysing the performances of 41 Olympic sports federations across Instagram,…

The Professional Squash Association (PSA) has announced it has invested in Munich-based company Fun With Balls

Indonesian club Persib Bandung has been ranked 22nd in the world among football clubs for its following on social media, in a report by digital marketing agency Result

Malaysia Super League champions Johor Darul Ta'zim have won the Asian Football Confederation Cup Club of the Decade award

Club's new Trident Deck follows growing venue trend for social gathering spaces

The recently-agreed tie-up between Germany’s Bundesliga and Amazon Web Services, the retail giant’s cloud computing subsidiary, could lead to archive highlights created specifically for different rights-holding bro…

French football champion Paris Saint-Germain has signed a new cryptocurrency partner, Poland-based CoinCasso, which becomes an official partner of the club in all territories outside France

The National Hockey League's highly-anticipated puck and player tracking system will be up and running in this year's Stanley Cup playoffs and fully operational league-wide next season.

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3

The PGA Tour has unveiled its new pace-of-play policy, which is designed to speed up the slowest players on the United States-based professional men's golf tour