Fan Engagement

The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists

League rebrands its flavor of 3-on-3 basketball as an entirely new sport called Fireball3

The PGA Tour has unveiled its new pace-of-play policy, which is designed to speed up the slowest players on the United States-based professional men's golf tour

Eintracht Frankfurt is planning a friendly match in the New York City area in the summer of 2021 to commemorate the 70th anniversary of the Bundesliga club's "Goodwill Tour" of the United States in 1951

Major League Soccer team Chicago Fire could ultimately axe its new logo, which has proven unpopular with the club's fans, admits new owner Joe Mansueto.

The rebooted XFL discussed eliminating punts and field goals as part of its rules, which were unveiled this week

Major League Soccer has unveiled plans to celebrate its 25th season in 2020, including unique experiences, marquee events, new content and innovative programming.

The rebooted XFL will introduce nine-point touchdowns as part of its rules, which are designed to speed up play and add excitement for fans

The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…

Four Inside Track contributors from around the world reflect on what they saw as the key industry developments of 2019 .

In just a short amount of time, the Wizards have put themselves in prime position to become the NBA's most-popular team in Japan following the arrival of Rui Hachimura. Bob Williams discovers how they have done it.

The German Bundesliga runs live fan experience events in markets around the world to nurture its international fanbases. SportBusiness attended the Bundesliga Experience Jakarta in November to see how such an events is put together.

Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.

The Euroleague Basketball governing body has revealed details of its 2020 Fan XP Innovation Challenge and engaged the 4YFN startup event to work on the recruitment and reviewing of applicant startups for…

The National Hockey League is "bullish" about the potential impact its new puck and player tracking system will have in regards to sports betting and fan engagement, according to NHL executive Chris Golier

LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24

League will again work with series of pop culture brands to help drive fan engagement, attendance

Major League Baseball has announced plans to hold regular-season games in Mexico City for the first time in 2020, with the Arizona Diamondbacks and San Diego Padres scheduled to play a two-game series…

United States women's national team superstar Megan Rapinoe was named the 2019 Sportsperson of the Year by Sports Illustrated, making her only the fourth woman to win the prestigious award alone

The National Hockey League has partnered with Disney Streaming Services to debut GameFlow, a new interactive tool that leverages shot pressure data to provide fans with a visual depiction of a game’s m…

The National Football League is continuing to pilot 5G cloud technology in the United States by partnering with Verizon and Amazon Web Services for Verizon’s 5G Ultra Wideband network.

The Badminton World Federation announced a new partnership with global sports digital agency Mailman to run and oversee its Chinese social and digital content and communications operations till 2020

Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says

Technology company GameOn has partnered with North American basketball league the NBA to launch a new chatbot service through social media platform Facebook that aims to enhance the fan experience

The National Hockey League's Washington Capitals are looking to leverage the pulling power of superstar Alex Ovechkin by staging a regular-season game in Russia

Major League Soccer team Chicago Fire has unveiled a comprehensive brand refresh, which includes a new logo and a tweak of its name, ahead of a move to Soldier Field in 2020

The National Hockey League will experiment with its new puck and player tracking system at the Honda NHL All-Star Game in St. Louis, Missouri, on January 25, 2020

MLB club revives its iconic "ball-in-glove" logo

DAZN Media, a wing of the DAZN sports OTT platform, is creating a social media content campaign for German Bundesliga club Borussia Dortmund, aimed at fans in Thailand, Vietnam and Indonesia

The rebooted XFL is actively looking for supporter help to shape the start-up league by launching a new digital community it has branded the Football Advisory Network (F.A.N.)

Minor League Baseball is continuing its outreach into Hispanic and Latino communities by expanding the Copa de la Diversión initiative to 92 franchises in 2020, up from 72 this year.

Major League Soccer will be without some significant star power in 2020 after Zlatan Ibrahimovic and the Los Angeles Galaxy "agreed to mutually part ways". "I came, I saw, I conquered

Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.

Team ownership, executives to travel to Japan for additional sponsor pursuit

MLB club returns to brown and gold color scheme used from 1969-84

The National Hockey League announced it will stage regular-season games in the Czech Republic and Finland as part of the 2020 Global Series.

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push