Fan Engagement

The England and Wales Cricket Board (ECB) has launched a new marketing campaign to target young audiences as the England team prepares to compete in the ICC Men’s Cricket World Cup.

The French Football League (LFP), which runs Ligue 1 and Ligue 2, has no plans at present to set up a regional office in New York in its attempts to crack the United States market

The European Tour has partnered with esports event organiser DreamHack to launch its first esports competition, the European eTour Championship

The Australian Football League is set to continue its push into the Chinese market with the opening of an office in Shanghai in June

Uefa has unveiled a ticketing strategy for next year’s pan-continental European Championship that will see 82 per cent of available seats offered to the general public.

A record 31,555 fans attended Catalans Dragons' Super League match against the Wigan Warriors at the Nou Camp on Saturday

The New Orleans Pelicans have sold approximately 3,000 season tickets since Tuesday evening after the team secured the right to sign Duke phenomenon Zion Williamson by landing the No.

Continually refreshing mobile ticket barcodes aimed at fighting ticket fraud

London-based data-led marketing agency Two Circles has been appointed by the Association of Tennis Professionals to help drive ticket sales for the season-ending Nitto ATP Finals in November

West Ham has become the first Premier League club to partner with fan engagement and tokenization platform Socios.com. The Socios

NHL team broke e-commerce and in-venue merchandise records after first title in franchise history TV ratings and digital streaming minutes on NBC Sports Washington up significantly year-on-year

The US Masters has become the go-to case study in marketing excellence. Richard Gillis provides an alternative list of pointers from the golf event.   

As clubs and rights-holders from across football continue to adopt more human and humorous voices on social media, representatives from AS Roma and the Bundesliga explain the commercial benefits that underpin the strategy.

Agreement includes ESPN-branded studio in Las Vegas, data integrations, and marketing activations

As part of a project to increase global participation, the Badminton World Federation (BWF) unveiled AirBadminton, a new outdoor version of the sport, on Monday.

Germany’s Handball Bundesliga has partnered with technology solutions provider Kinexon to provide its teams with an innovative chip and sensor network that facilitates real-time data tracking and performance a…

Live Nation-owned company to deploy Presence, LiveAnalytics technology to U.S. men's, women's national teams

Stadium operators should drastically cut the space for offices and retail stores at their venues in order to maximize the commercial footprint, according to San Francisco 49ers president Al Guido.

Leading sports agency Wasserman now sees the geographic and demographic composition of an athlete's social-media following as more important than its absolute size

Major League Soccer faces challenges that mean it is unlikely to ever rival the European leagues for international interest, according to AS Roma's American owner James Pallotta

Major League Baseball has developed a series of special events connected to its first-ever games in Europe

The Bellator mixed martial arts promotion has partnered with Van Wagner Sports and Entertainment in a move designed to enhance the in-arena experience at events

The Miami Marlins parted ways with president of business operations Chip Bowers after just 14 months.

Motorsport’s world governing body, the Fédération Internationale de l’Automobile (FIA), has entered into a partnership with digital media company Motorsport Network to better serve fans by creating a deta…

A new research study from the Boston-based Sports Innovation Lab suggests the notion of sports fandom will be far less generational than before and that the sports industry is now under unprecedented pressure from other forms of entertainment.

The International Cricket Council (ICC) has announced details of ‘City Celebrations’ fan zone experiences for this year’s men’s World Cup in England and Wales. Fan

The Canadian Premier League enjoyed a successful opening weekend, with 17,611 fans attending the inaugural game: a 1-1 draw between between York 9 FC and Forge FC.