Fan Engagement

ESPN has entered into a multiyear agreement with independent artist distribution platform UnitedMasters

Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise

This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu

The Singapore Premier League will launch its own football video game tournament, premiering on July 11

The National Hockey League is reaping the rewards of increased engagement of its international audience with a significant rise in traffic of its foreign-language digital platforms

The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.

The United Soccer League will not utilize artificial crowd noise during its ESPN broadcasts when the organization returns to action this month in the wake of the global Covid-19 pandemic

Extreme E, the new electric off-road racing series, has announced that it is working with Velocity Experience, the live event and brand experience company co-founded by former Formula 1 driver David Coulthard,…

Swiss federal prosecutors are targeting former European football head Michel Platini in a widening of their probe into a CHF2m ($2.1m/€2.9

Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.

With no attending fans for the upcoming start of the 2020 MLB season, many clubs are employing new tools to retain fan engagement and in-ballpark energy

Closed-door sport is forcing innovation and fresh thinking about virtual hospitality. But can it ever hope to replace the real behind-the-ropes experience? Ben Cronin reports.

Sports are beginning to make their comeback from Covid-19, but generally with empty stadiums or with highly limited attendance, accelerating historic shifts for an already-battered ticket resale industry. US Editor Eric Fisher reports.

Football shrine to hold two separate ceremonies next year

German Bundesliga champions Bayern Munich have followed their close rivals Borussia Dortmund in announcing plans for a virtual tour after seeing their summer schedule disrupted by the Covid-19 pandemic

Juventus has unveiled a new “digital ecosystem”, including a new official website and mobile app, launched together with Turin-based technology company Deltatre. 

Baseball shrine had been closed for more than three months

German Bundesliga team Borussia Dortmund have announced plans to replace their scheduled summer tour of Asia with a 'virtual tour' of online events in August

Social media platform deepens ties across sports, news, and entertainment

NBC Sports has revealed that its coverage of the Premier League in the coming weeks will include "atmospheric enhanced audio" in order to improve the broadcast experience of games that will have no spectators…

Ahead of LaLiga's return to live competition this week, LaLiga North America and global sportsbook operator PointsBet have teamed up to create a new slate of gambling-focused digital programming

The PGA Tour and social-media platform Twitter have teamed up to create an innovative live content fan-engagement initiative to mark the golf circuit's return to competition this week

Electric SUV off-road racing series Extreme E has unveiled its plans for providing a virtual hospitality experience for its races

The opening games of the planned mini-series between New Zealand’s five Super Rugby teams are heading for substantial attendances.

Digitally focused companies to integrate content, back-end functions

The governor of Tokyo has questioned whether the Olympic Games can go ahead next year without an international deal on travel and quarantine

A number of competitors at this week's Charles Schwab Challenge will wear microphones in order to improve the broadcast experience of the first event back on the PGA Tour in the wake of the global Covid-19…

LaLiga, the organising body of the top two divisions of Spanish club football, has unveiled a series of broadcast innovations for when the top tier resumes its 2019-20 season later this week

Football in Vietnam returned this weekend to packed crowds as the Covid-19 threat in the country appears to have abated. In one of three opening V

New Zealand's Super Rugby Aotearoa (the Māori name for New Zealand) competition will kick off in front of crowds this weekend, after the country's government moved its Covid-19 warning to alert level …

Sports data technology company Genius Sports has signed a new live data partnership with the Puerto Rican Football Federation (FPF)

UK-based sports memorabilia business The Memento Group is looking to expand into more sports after establishing its F1Authentics.com platform. The Memento Group launched F1Authentics

Live professional sport returned to Australia on Thursday as the National Rugby League restarted its season

Developer of "Madden NFL" franchise keeps key gaming rights through at least 2025

Japanese technology firm Yamaha has developed a smartphone application that lets fans cheer remotely from home for their teams playing in empty arenas

Fan engagement platform Iqoniq has appointed the Burson Cohn & Wolfe (BCW) agency to run its international communications

MLB club offering a 50 per cent bonus credit for not taking refunds