Fan Engagement

Envision Virgin Racing, the UK-based Extreme E team, has become the latest rights-holder to sign an agreement with the fan engagement app Iqoniq

Global fan engagement platform Iqoniq has announced a series of new hires to its leadership team, most notably adding a chief marketing officer, chief legal officer and chief business development officer,…

The Fifa U-17 Women's World Cup in India next year has been cancelled. India has been awarded hosting rights to the next edition of the event, in 2022

The National Basketball Association's Sacramento Kings have expanded their digital presence by debuting a server on leading gaming chat platform Discord

Music management company TaP Music has formed a sports consultancy that will provide athlete brand and commercial management, along with services for clubs and other sports bodies

Fan engagement technology enables new social media functionality

The Professional Fighters League has partnered with global technology company IBM to enhance its Smartcage technology platform, which integrates real-time data and analytics within league broadcasts

Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo

China last weekend hosted its first major international sports events since the start of the pandemic

SportBusiness speaks with Asia-Pacific industry insiders about the increased urgency of sport adopting data-driven business practices in the Covid and post-Covid worlds. Tom King reports.

The Covid-19 pandemic has stalled a modernisation of Japanese sport with a lot of domestic teams falling back on private backers and corporations to see them through the crisis. Kevin McCullagh and Tom King report.

MLS expansion club hires league's first CXO to put a significant emphasis on the fan experience in the club's development and to differentiate itself in a competitive and expanding league. Bob Williams reports

Former NFL, MLB, NBA, and NHL senior executive Andy Dolich discusses his involvement in the forthcoming debut of Fan Controlled Football

Manchester United has become the latest English Premier League club to launch its own channel on the TikTok short-form video platform

Indian online sports platform FanCode has announced an agreement with AI technology provider WSC Sports to facilitate the delivery of video highlights on its platform

Upstart daily fantasy sports company strikes multifaceted agreement with equity component

The Spanish Football Federation (RFEF) is to launch an account on Weibo, the popular Chinese social media platform, as part of wider work with the Sportfive agency

Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has been named as the official ticketing marketing agency in the UK and Ireland for the 2023 Rugby World Cup, which will…

Israel-based automated highlights company WSC Sports has reached an agreement with the Israeli Professional Football Leagues to provide real-time video content

Postmates has partnered with sports merchandising giant Fanatics to deliver Los Angeles Rams merchandise to fans on-demand with no delivery fee ahead of the National Football League team's first Monday …

XFL co-owner Dany Garcia says she will make a concerted effort to grow the league's female fanbase

The Professional Fighters League will become the first sports league to offer blockchain fan tokens in a global partnership with blockchain-based fan engagement platform Socios.com.

Enhanced social media camera features now part of Ballpark app

China has withdrawn from hosting the Asian Football Confederation's 2022 Under-23 Asian Cup tournament "due to scheduling conflicts, stadium completion timelines ahead of other international events and…

Asian football's governing body the AFC said player welfare was its "main priority" after criticism from the global players' union that it had been slow to provide support for players since the coronavirus…

English Premier League club Manchester United has unveiled the first of five planned entertainment centres in China

The South Korean government is permitting a limited number of fans back into baseball and football stadiums after social distancing restrictions in the country were lifted

US talent agency ICM Group has acquired UK sports agent Jonathan Barrett's Stellar Group - Reuters/CNA

Sports talent and marketing agency Mediacom Sport and Entertainment has announced Real Madrid and Brazil footballer Vinícius Junior will star in a new social media series documenting his life and career.

France’s Professional Football League (LFP) has plans to host more ‘Ligue 1 Touch’ events at select international locations this season after staging the first iteration of the fan zone event in Shenz…

France’s Professional Football League (LFP) has widened its tie-up with TikTok, the short-form video platform owned by Chinese technology group ByteDance, to drive further engagement with fans domestically a…

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.

Saudi Arabian football team Al Hilal has criticised the Asian Football Confederation for kicking it out of this year's Champions League, saying it should have had "greater flexibility" - AFP/CNA

Spanish football’s LaLiga has today (Wednesday) announced a global licensing agreement with Iqoniq, the fan-engagement app becoming increasingly active in the sports sector.

Mounting delays to 2022 World Cup qualifiers due to Covid-19 are becoming a problem and a shortening of the format is a possibility

Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019

Liga ACB, the top tier of Spanish basketball, has extended its exclusive official data partnership with Genius Sports Group