Fan Engagement

The International Ski Federation (FIS) has announced a strategic cooperation with leading Chinese digital sports media platform Sina Sports as it continues its growth push in the Asian country

The Rugby Football Union has agreed a multi-year digital ticketing partnership with Irish company Tixserve, stating that the agreement will help to combat touting for events at Twickenham Stadium while…

Ice Cube's Big3 basketball league has cut ticket prices by 50 per cent for the remainder of the 2019 season after attendances fell by approximately 3,000 fans per event

In an initiative designed to improve the atmosphere and fan experience, the LA Galaxy has announced it will create a safe-standing supporters’ section at the north end of the Dignity Health Sports Park ah…

The NBA continues to use the Summer League as a platform for experimentation.

The Columbus Crew has announced it is partnering with tech giant IBM to help "transform the supporter experience" at the club's planned new $230m downtown stadium.

The Brooklyn Nets are already cashing in on the recent free-agency signings of NBA superstars Kevin Durant and Kyrie Irving, with significant increases in ticket sales, merchandise sales, internet traffic,…

Fiba secretary general Andreas Zagklis says changes to the format of the Fiba Basketball World Cup and the organisation’s qualification criteria are designed to make competition more intense.

This year's Basketball Without Borders Africa event will take place in Senegal on July 28-31, the National Basketball Association and world governing body Fiba have announced

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

The 2019 ICC Cricket World Cup has demonstrated that there is a significant market for the ECB's new competition, The Hundred, according to its managing director, Sanjay Patel. He tells Adam Nelson how the ECB intends to capitalise on England's stunning World Cup victory and extend the sport's moment in the sun well beyond this summer.

Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. Highlights of the Fan Engagement panel at the Sports Decision Makers Summit in London. The panel looks beyond cookie-cutter approaches to fan engagement and discusses the importance of creativity and technology in creating deeper and more profitable engagement with fans.

As TikTok has grown into one of the world's most popular social-media apps during the past year, the short-form video-sharing platform has become an important tool for sports rights-holders to expand and engage their fanbases. 

Sports rights-holders must remember that the average fan is the real driver of revenue and quality of experience at live matches, says Legends International president Andrew Hampel

Senior English Premier League club officials including Chelsea chairman Bruce Buck and Manchester City chief operating officer Omar Berrada are reportedly set to be named to the new board of the Women’s S…

The United States women’s national soccer team will look to cash in on their triumph at the Women's World Cup in France by embarking on a victory tour in the US later this year.

The International Tennis Federation has joined forces with national associations in France, the UK and the US to launch a strategic project which it claims could be “game changing” for the development of …

A Major League Baseball (MLB) content campaign targeting youngsters and millennials in China has generated over 13 million video views on the Douyin platform in just two days

Major League Baseball (MLB) has announced that the weekend’s London Series between the New York Yankees and Boston Red Sox set an all-time record for merchandise sales.

People are spending 22 per cent more of their leisure time watching sport than they were a decade ago, according to research from international sports marketing agency Two Circles

Liverpool FC has announced that its women's team will join the club's summer tour of the United States to help boost their international profile and prepare for the Women’s Super League season.

English Premier League football club Manchester United has launched a preview of their first interactive "experience centre" in Beijing, as well as a dedicated Chinese language app

Major League Baseball is expanding its international outreach by opening a regional office in New Delhi, India. It is MLB's sixth overseas office

Major League Soccer is looking to liven up its All-Star Game festivities later this month in Orlando, Florida, by adding a Skills Challenge.

Major League Baseball Commissioner Rob Manfred has scrapped plans to open the league's 2020 season in Asia to focus on a push into the European market

Italian football team AS Roma has announced that it has partnered with the National Center for Missing and Exploited Children in the United States and Telefono Azzurro in Italy as part of a drive to use…

Spanish football club Espanyol has signed an agreement with China Mobile under which video content, including live reserve team games, will be hosted on the mobile telco's video platform Midea Entertainment