Fan Engagement

Organisers of golf’s Presidents Cup have agreed a partnership with sleep health company ResMed for the 2019 edition of the tournament in Melbourne, Australia.

Team ownership, executives to travel to Japan for additional sponsor pursuit

MLB club returns to brown and gold color scheme used from 1969-84

The National Hockey League announced it will stage regular-season games in the Czech Republic and Finland as part of the 2020 Global Series.

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push

NBC Sports Washington is expanding its betting-infused broadcasts of Washington Wizards games this season to a 20-game schedule which includes several modifications

Flexible-spending model allows fans to choose number and location of seats for any of club's home games.

Bundesliga club Eintracht Frankfurt plans to open its regional office in New York City in January 2020, SportBusiness has been told.

The National Hockey League has debuted a Spanish-language website in an ongoing attempt to expand and engage its Hispanic audience

Football has embraced social media in a huge way, but will its focus on digital technology undermine grassroots participation? Frank Dunne asks if the game is in danger of eating itself and looks at what Uefa is doing to prevent this.

Data-led fan engagement platform Fortress and Barclays have developed a new universal payment scheme at Aston Villa FC, aiming to deepen the connection between a club and its fans and open up whole new commercial revenue opportunities in the process.

The Houston Astros MLB team has big plans for its future, in spite of recent disappointment in the 2019 World Series and recent issues with a executive who was fired. Eric Fisher takes a look at the projects the team have in store.

Bob Williams looks at how the San Francisco 49ers looking to create a better game-day experience for their fans, starting with the concessions stand.

The National Basketball Association announced on Tuesday that selected 2019-20 regular-season games will be live streamed in the Philippines for free on social media platforms Facebook and Twitter.

The National Football League's San Francisco 49ers have unveiled an innovative new season-ticket model, which includes access to unlimited food and drink options

International Paralympic Committee president Andrew Parsons revealed that a record number of 390,000 Japanese residents took part in the first Paralympic ticket lottery for Tokyo 2020, more than three…

Football’s European governing body Uefa has signed partnerships with three media and technology start-ups and launched its own Open Innovation platform.

Women's National Basketball Association team New York Liberty will play their home games at the Barclays Center in Brooklyn, New York, from 2020.

Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year

UK motorsport circuit Silverstone, which hosts the annual Formula One British Grand Prix, has appointed Match Hospitality as an official partner

The National Women's Hockey League has signed a partnership with athlete marketing platform Opendorse in an attempt to increase its players’ presence and engagement on social media.

The Washington Wizards are continuing their outreach into Japan following the arrival of Japanese draft pick Rui Hachimura by naming NEC Corporation as the NBA team's first international partner

The University of Illinois and University of Nebraska–Lincoln will open their 2021 college football seasons with a one-off Big Ten Conference match in Dublin, Ireland.

The renovation of TD Garden, home of the National Hockey League's Boston Bruins and National Basketball Association's Boston Celtics, has led to a number of complaints from fans over the lack of legroom…

New shop will be part of larger relocation and consolidation of league headquarters

For the first time in 40 years, Iranian women have attended a home men's national football team match

The National Football League's Indianapolis Colts are partnering with daily fantasy sports company FanDuel for the remainder of the 2019-20 season.

The National Hockey League has expanded its 20-year partnership with real-time scoring system provider SportsMEDIA Technology (SMT), which will now also become the league's puck and player tracking partner.

The National Hockey League's Philadelphia Flyers have unveiled two innovative fan engagement experiences at the Wells Fargo Center as part of the facility's $265m (€241m) renovation project.

The summer arrival of Kawhi Leonard and Paul George at the Los Angeles Clippers, and the teaming up of Anthony Davis with LeBron James at cross-town rivals Los Angeles Lakers, has directly led to the National…

The revamped XFL is banking on affordable ticket prices to attract fans to its games and ensure that the spring-season American football league has long-term success

Messaging service Rakuten Viber has signed a three-year deal with e-Ligue 1, the esports offshoot of the Ligue de Football Professionnel (LFP), the French football league

Japan's heroic win over Samoa on Saturday at the 2019 Rugby World Cup recorded the country's biggest-ever single-market broadcast audience. The game earned a local record peak TV audience of 46

The National Hockey League is continuing its strategy to increase its European fanbase and revenue streams by scheduling more than 50 games in primetime for the continent for the second straight season

A sportsbook is coming to a US professional sports venue for the first time following the completion of a dramatic new deal between betting company William Hill US and Monumental Sports & Entertainment,…

Vivint Smart Home Arena, the home of the National Basketball Association's Utah Jazz, has become the latest sports stadium in the United States to make a move towards cashless payments

New league postseason promotional campaign blends current and archival game footage