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UFC expands DraftKings deal to include gamified NFT rights

(Photo by James Gilbert/Getty Images)

The Ultimate Fighting Championship (UFC) has expanded its association with fantasy sports and sports betting company DraftKings.

The expansion will allow DraftKings to develop gamified Non-Fungible Tokens (NFTs) of UFC fighters as it creates a new edition of its NFT-based digital collectibles franchise, Reignmakers.

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