Global
TikTok ups profile in football with addition of Women’s Euro 2022 rights
Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.
Disney muses further on full standalone DTC version of ESPN
Chapek says 'we fully believe that there is a business model there for us'
MLB, MLBPA strike deal with Sorare for baseball NFT game
Pact is the first outside of soccer for fast-growing NFT platform
Hilton extends DP World Tour ties, adds Ryder Cup
Global hospitality company Hilton has extended its association with golf’s European Tour group by renewing as an official partner of the DP World Tour and signing on to sponsor the 2023 Ryder Cup.
Google and Amazon ‘pick up IPL rights bidding documents’
Global tech firms Google and Amazon, India's biggest media groups, and other international broadcasters have picked up the bidding documents for the upcoming Indian Premier League rights auction, Bloomberg…
W Series looks to follow in F1’s footsteps and make US breakthrough
W Series chief executive Catherine Bond Muir tells SportBusiness why the all-female motor racing series "came of age" at the Miami Grand Prix.
McLaren continues sponsorship drive with VMware
McLaren Racing has signed up multi-cloud services provider VMware as its latest sponsor
IMG signs three-year extension to Premier League Productions deal
The English Premier League has extended a deal with the IMG agency, through which the two parties will continue to operate Premier League Productions
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
HBA Media adds France Galop international rights to portfolio
The HBA Media agency is to distribute media rights to the French flat horseracing calendar under a four-year deal with governing body France Galop
IPC targeting sponsors with new Para Sport participation initiative
The International Paralympic Committee is targeting sponsors after launching a new grassroots-to-high-performance programme called Para Sport
Norman reveals $2bn backing for LIV Golf, PGA Tour blocks player participation
Greg Norman has said the breakaway LIV Golf project has secured a total of $2bn (€1.9bn) in funding from its Saudi backers, with a view to creating a 14-tournament global series by 2024.
EA Sports parting ways with Fifa after nearly three decades
Video game publisher introduces new EA Sports FC brand
BWF ‘recoups’ financial position with $19.7m profit
Badminton World Federation president Poul-Erik Høyer has hailed the international federation’s return to financial health after it posted a $19.7m (€18.7m) profit for the 2021 calendar year.
LaLiga adds three more years with BKT
LaLiga has renewed its sponsorship agreement with Indian tyre manufacturer BKT.
The deal will now run for a further three years, until the end of the 2024-25 season
Ex-FIS secretary general Lewis launches consultancy, invests in start-ups
Sarah Lewis, the former secretary general of FIS, the international skiing federation, has set up her own consultancy focused on sports governance, leadership, project management and communication strategies
Sean Bratches on the vision for LIV Golf
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sean Bratches, chief commercial officer for LIV Golf. Fisher and Russo also discuss Sinclair Broadcast Group’s developing plans for the Bally Sports+ streaming service, the start of the 26th season for the Women’s National Basketball Association that includes an expanded relationship with Twitter, pending sales for the Premier League’s Chelsea FC and National Football League’s Denver Broncos, the New York Times’ purchase of sports content site The Athletic, and a record-setting sale of a jersey worn by late soccer legend Diego Maradona.