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Sean Bratches on the vision for LIV Golf

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Sean Bratches, chief commercial officer for LIV Golf. Fisher and Russo also discuss Sinclair Broadcast Group’s developing plans for the Bally Sports+ streaming service, the start of the 26th season for the Women’s National Basketball Association that includes an expanded relationship with Twitter, pending sales for the Premier League’s Chelsea FC and National Football League’s Denver Broncos, the New York Times’ purchase of sports content site The Athletic, and a record-setting sale of a jersey worn by late soccer legend Diego Maradona.

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Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
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In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
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