Chelsea FC
Features
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Crowd dynamics | Key considerations for stadium redevelopment
Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.
Chelsea launches on Chinese short-form video platform Kuaishou
Chelsea has become the first team outside of China to start an official account on the Chinese short-form video platform, Kuaishou
Chelsea deepens Weibo ties with strategic agreement
Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Valencia and Chelsea admit to fresh stadium challenges
Spanish LaLiga football club Valencia has seen the collapse of a deal crucial to the competition of its much-delayed Nuevo Mestalla, while English Premier League team Chelsea has delayed its long-running…