Chelsea FC

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Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.

Chelsea has become the first team outside of China to start an official account on the Chinese short-form video platform, Kuaishou

Chelsea FC has become the first English Premier League club to sign a strategic partnership with popular Chinese social media platform Weibo

English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio

Spanish LaLiga football club Valencia has seen the collapse of a deal crucial to the competition of its much-delayed Nuevo Mestalla, while English Premier League team Chelsea has delayed its long-running…