Chelsea FC
Features
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Crowd dynamics | Key considerations for stadium redevelopment
Simon Babes looks at the crucial factors to consider regarding match-day experience and crowd movements when a stadium construction project is on the table.
Chelsea sign up GO Markets in brand’s first sports sponsorship deal
English Premier League club Chelsea has signed up online trading platform GO Markets to its sponsorship portfolio
Valencia and Chelsea admit to fresh stadium challenges
Spanish LaLiga football club Valencia has seen the collapse of a deal crucial to the competition of its much-delayed Nuevo Mestalla, while English Premier League team Chelsea has delayed its long-running…
Chelsea struck £40m-per-season Three deal in-house
Chelsea Football Club sourced its new main shirt sponsorship deal with the UK-telco Three from its in-house team, SportBusiness has learnt
LA Dodgers co-owner Boehly tables unsuccessful Chelsea takeover bid
US financier Todd Boehly, part-owner of Major League Baseball’s Los Angeles Dodgers, has made an unsuccessful bid to buy English Premier League outfit Chelsea from Russian oligarch Roman Abramovich.