Women's National Basketball Association (WNBA)

Sportswear giant Adidas has extended its long-standing global marketing partnership of the National Basketball Association, Women's National Basketball Association and the NBA G League in a multiyear deal

Pact with exchange platform adds to team-level activity in fertile space

Financial services giant to remain official card of the league

Prominent retailer to carry wide array of official league merchandise in stores

Amazon Prime Video has acquired the exclusive media rights in India for the second half of the Women’s National Basketball Association (WNBA) 2021 season.

Buzzer, the startup live sports mobile app, has continued its expansion by securing a deal with the Women's National Basketball Association to distribute live game content on its platform

Decorated athlete is first female to reach cover of famed video game franchise

SportBusiness' US editor looks at the meteoric business growth over the past year for several North American pro women's leagues and how they are closing the gap compared to their male counterparts

The Women's National Basketball Association's Phoenix Mercury has secured a landmark sports betting partnership with US casino operator Bally's Corp

The Women's National Basketball Association has announced that its 2021 All-Star Game will held at Michelob Ultra Arena in Las Vegas, Nevada, on July 14

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Davyeon Ross, co-founder and president of ShotTracker, a sports technology and data and analytics company providing real-time basketball statistics and insights. Eric and Chris also discuss Major League Baseball’s recent domestic rights extension with ESPN, the National Football League’s release of its 2021 regular season game schedule, the pending sale of Major League Soccer’s Orlando City SC, the start of the 25th season of the Women’s National Basketball Association, and the appointment of George Kliavkoff as the Pac-12 Conference’s new commissioner.

Tech giant Amazon has expanded its sports streaming portfolio in a multiyear partnership with the Women’s National Basketball Association, which gives Prime Video exclusive global streaming rights to 16…

The Women’s National Basketball Association has announced a wide-ranging multiyear partnership with American-based multinational technology giant Google, which has been designated a top-tier WNBA Changemaker s…

Dozens of teams and leagues look to advance cause of racial justice

Commissioner Engelbert looks to accelerate league's current growth wave

"All-encompassing" beverage deal to showcase full portfolio of brands

The Women's National Basketball Association has announced a series of initiatives for its landmark 25th season, including new uniforms, a new game ball, the launch of a new in-season competition, and a…