Women's National Basketball Association (WNBA)
Cleveland Avenue deepens Phoenix Mercury ties with revolving patch deal
Global venture capital firm Cleveland Avenue has deepened its ties with WNBA side Phoenix Mercury by announcing an innovative revolving jersey patch sponsorship deal with the team.
WNBA to negotiate media rights with NBA, plans 16 teams by 2028
The Women's National Basketball Association plans to negotiate its future media rights deals in partnership with the NBA, the league confirmed at the WNBA Draft
CBS locks up two-year WNBA deal, momentum builds with national broadcasts
CBS Sports has signed a new rights deal with the Women's National Basketball Association, which SportBusiness understands runs for two years, as it prepares for record network coverage of the league in 2024.
WNBA makes stand for reproductive freedom with Opill deal
The Women’s National Basketball Association (WNBA) has signalled its continued support for women’s reproductive freedom by agreeing a sponsorship deal with over-the-counter birth control product Opill.
WNBA extends Prime Video broadcast deal for two years
The Women's National Basketball Association has extended its domestic broadcast deal with Amazon Prime Video for two years, with the platform airing 21 WNBA games each season, including the WNBA Commissioner's…
WNBA returning to Canada in pre-season as Toronto expansion hopes build up steam
Canada will look to show off its basketball credentials as it pursues a Women's National Basketball Association franchise, after being awarded a pre-season game for the second successive year
Genius’ Second Spectrum named WNBA ball and player tracking provider
The Women's National Basketball Association has announced a multi-year deal with Genius Sports' Second Spectrum to provide tracking data to the league
Emirates secures NBA Cup title rights as part of global league deal
Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.
NBA, WNBA and USA Basketball announce Skims as first underwear sponsor
The National Basketball Association and Skims have announced a multi-year sponsorship agreement that makes Skims, the shapewear brand, the official underwear partner of the NBA, Women’s National Basketball A…
Peloton’s NBA-WNBA agreement includes new ways to watch games
The National Basketball Association and Women's National Basketball Association have announced a multi-year sponsorship agreement with fitness brand Peloton
WNBA awards expansion team to Golden State Warriors for 2025
The Women's National Basketball Association is expanding for the first time since 2008 after awarding a team to the NBA's Golden State Warriors to begin play in 2025
WNBA 2023 regular season sets multiple records
The Women's National Basketball Association set multiple records during the 2023 regular season, including drawing the league's best viewership in 21 years
Dwyane Wade joins WNBA’s Chicago Sky ownership group
Three-time National Basketball Association champion and Hall of Fame electee Dwyane Wade is set to join the WNBA's Chicago Sky ownership group
WNBA announces multi-year Mielle sponsorship
The Women's National Basketball Association has announced a multi-year sponsorship from beauty brand Mielle, making the company an official marketing partner and the 'Official Textured Hair Care Partner'…
WNBA boasts 46-per-cent viewership rise on ESPN at midway point
The Women's National Basketball Association has drawn an average of 548,000 viewers on ESPN through 13 games for a 46-per-cent increase over the 2022 WNBA season average on the network
New 3-on-3 women’s league aims to keep stars in WNBA offseason
New York Liberty forward Breanna Stewart and Minnesota Lynx forward Napheesa Collier have announced a new women's basketball league aimed at giving Women's National Basketball Association players another…
WNBA allows team charter flights after Griner airport incident
The Women's National Basketball Association has allowed Phoenix Mercury to fly on a public chartering service after star player Brittney Griner was harassed while the team travelled commercially through…
WNBA adds Discount Tire and Continental Tire sponsorships
The Women's National Basketball Association has announced multi-year sponsorships with American tire and wheel retailer Discount Tire and tire brand Continental Tire in deals that make the brands the first…