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TikTok ups profile in football with addition of Women’s Euro 2022 rights

Photo: TikTok/Uefa

Entertainment platform TikTok has been named as an official partner of the Women’s Euro 2022, joining 12 other sponsors with global rights to the tournament.

Under the agreement, TikTok will launch an official Uefa Women’s Euro 2022 TikTok account ahead of the event, with exclusive behind-the-scenes content, plus current and archival footage.

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