Global
Instagram delivers Olympic Sports Federations the best engagement, report claims
Social media platform Instagram may not deliver the largest audiences but is where Olympic Sports Federations find the most engagement, according to a new report
Baena to lead commercial growth of Real Madrid TV
Spanish LaLiga football club Real Madrid has appointed Javier Baena as the new commercial manager of its in-house television channel, according to Palco23
Unilever is turning fans’ passion into brand engagement with value-adding partnerships
Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships
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Brands shouldn’t ignore sponsorship’s point of difference
In the old sports business model, advertisers used to foot the bill for sports content. Now consumers are more likely to pay for the content but are still being bombarded with marketing messages. Richard Gillis asks if sponsorship would be better served by a more philanthropic approach.
World’s biggest football clubs generate $9.6bn in revenue
The top 20 teams in the 2017-18 Deloitte Money League generated a record £7.4bn (€8.3bn/$9.6b
Tennis Australia, Djokovic back tech firm
Tennis Australia and men’s world Number One Novak Djokovic have signed on as the latest major strategic partners of technology company Universal Tennis.
Gen.G appoints MLB exec as new CEO
Chris Park has left North America’s Major League Baseball to become the new chief executive of global esports organisation Gen.G.
Former ESPN Star chief to become ICC CEO
The International Cricket Council (ICC) has today (Tuesday) appointed Manu Sawhney as its new chief executive, with the former managing director of pan-Asian broadcaster ESPN Star Sports to officially…
Wanda lines up IPO for sports interests
Chinese conglomerate Wanda Group has filed for a US initial public offering of its sports unit, according to Reuters
World Cup lifts Panini to record revenue mark
Published collectables group Panini has said it will post a record turnover of around €1bn ($1.15bn) for 2018, boosted by sales from its official sticker album for last year’s Fifa World Cup.
Intel, Alibaba unveil AI-powered athlete tracking technology
US technology company Intel and Chinese e-commerce company Alibaba have teamed up to develop new athlete-tracking technology, which they hope will be utilised at the 2020 summer Olympic Games in Tokyo
Manchester United sees media boost in weeks following Solskjaer hire
Manchester United says it has seen an increase in engagement on the club’s media channels following the appointment of Ole Gunnar Solskjaer as its caretaker manager.
Blockchain ticketing experiments show value of digital, but simpler solutions may be available
Open golf championship looks to follow Uefa in trialling blockchain ticketing
Experiments are adding weight to the case for more digital ticketing
US Polo Association punches above its weight with $1.6bn licensing programme
The US Polo Association's disproportionate success in the category licensing looks to be attributable to a farsighted and disciplined strategy, mixed with a degree of good timing. Ben Cronin examines how it has built a $1.6bn annual business.
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
Investment company looks to transform historic event after 25-year partnership with ITF
Rakuten owner will provide financial backing and help create new app to engage fans
Fina counters ISL with new Champions Swim Series
Fina, the world governing body for aquatic sport, has today (Thursday) revealed plans for a new invitation-only swimming competition that it claims will develop a fresh focus on the highest-level athletes
Endeavor targets further growth as Shapiro wins promotion to president
Mark Shapiro has been named as the new president of global sports and entertainment agency Endeavor
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