World Cup lifts Panini to record revenue mark

Published collectables group Panini has said it will post a record turnover of around €1bn ($1.15bn) for 2018, boosted by sales from its official sticker album for last year’s Fifa World Cup.

The Italian company traditionally fares well in World Cup years, posting a turnover of €758m in the year of the 2014 World Cup in Brazil.

Speaking at the presentation of Panini’s new Italian Serie A album in Milan, Italian Market Director Stickers and Cards, Antonio Allegra, said its Russia 2018 album featured a record 682 stickers.

“The Panini Group will achieve a turnover of about €1bn for 2018 thanks to the World Cup, almost double the €536m achieved in 2017,” Allegra said, according to the AFP news agency.

He added: “The stickers are a passion for everyone, not just men, as shown by the number of active collectors who are about 1.5 million, including one million young people or children.”

Panini is currently preparing an official album for the English Premier League. In October, Panini UK signed an exclusive worldwide agreement to become the official stickers and trading cards licensee of the Premier League from the 2019-20 season. The agreement covers retail and promotional product, both physical and digital.

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