Mark Shapiro has been named as the new president of global sports and entertainment agency Endeavor.
Shapiro was formerly chief content officer at IMG, prior to its merger with WME, overseeing content strategies for the company’s sevear brands. Earlier this year he reportedly played a key role in the negotiation of the five-year, $1.5bn media rights deal with ESPN for Endeavour-owned mixed martial arts promotion UFC.
The appointment signals Endeavor’s intention to expand its multimedia output. The company recently launched new businesses like Endeavor Content, which develops and produces film and TV projects, and Endeavor Audio, a full-service podcast studio.
In a statement, co-chief executive Ari Emanuel said that promoting Shapiro would help Endeavor “realize its full potential”.