HomeNewsBusinessGlobal

Endeavor targets further growth as Shapiro wins promotion to president

Mark Shapiro has been named as the new president of global sports and entertainment agency Endeavor.

Shapiro was formerly chief content officer at IMG, prior to its merger with WME, overseeing content strategies for the company’s sevear brands. Earlier this year he reportedly played a key role in the negotiation of the five-year, $1.5bn media rights deal with ESPN for Endeavour-owned mixed martial arts promotion UFC.

The appointment signals Endeavor’s intention to expand its multimedia output. The company recently launched new businesses like Endeavor Content, which develops and produces film and TV projects, and Endeavor Audio, a full-service podcast studio.

In a statement, co-chief executive Ari Emanuel said that promoting Shapiro would help Endeavor “realize its full potential”.

Most recent

After launching in Miami this spring, the Sports Decision Makers Summit – from SportBusiness and Sportel – came to London's Rosewood hotel on July 9-10. This is what we learned from our expert speakers.

Liverpool FC decided to arrange its own tour of the United States this summer, rather than compete in the pre-season International Champions Cup, because the club preferred to be "independent" and have more freedom to arrange opponents, dates and venues.

As the Tour de France moves towards its conclusion in Paris, Kevin Roberts talks to Ralph Denk, team manager of the German Bora-Hansgrohe team about the business of running and funding an international cycling outfit.

As France's Ligue 1 is staging a four-team tournament in Washington DC this week, Bob Williams looks at how it aims to expand its reach into the US and improve overseas media-rights income.