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Unilever is turning fans’ passion into brand engagement with value-adding partnerships

COBHAM, ENGLAND - SEPTEMBER 17: Chelsea Sure Pressure Series at Chelsea FC Training Ground on September 17, 2018 in Cobham, England. (Photo by Steve Bardens/Getty Images for Sure) *** Local Caption *** Pedro

Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

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