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Pandemic hits women’s sport, but revenue mix leaves it well placed to rebound

Women's sport has grown in popularity in the UK in recent years, driven by the success of the likes of England's Lionesses (Photo by Robin Alam/Icon Sportswire)

Adam Nelson talks to stakeholders from across women's sport about the impact of the pandemic and how the sector is well-placed to rebound thanks to a healthy revenue mix

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One of the major misconceptions about women’s sport is that it is essentially men’s sport played by women. Wh