HomeMediaBiathlonEurope
Premium

Eurovision Sport urges members to set targets for women’s sports coverage

Samantha Mewis of the USA and Desiree van Lunteren of the Netherlands battle for possession during the 2019 Fifa Women's World Cup final in France. (Photo by Maja Hitij/Getty Images)

The sports arm of the consortium of European free-to-air broadcasters has said women’s sport represents a ‘unique commercial opportunity’ for its members and is urging them to lock in gains made in the sector before the Covid-19 pandemic. Ben Cronin reports

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Most recent

Speaking to SportBusiness at the recent SportNXT conference, Football Australia chief executive James Johnson talks about a year of far-reaching reforms for the national association. Kevin McCullagh reports.
Premium

In the latest two episodes of the Sports Matters Academy educational content series, panellists including marketing executives from Unilever, UBS and NBA Asia provide their insights about the sponsorship sector.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Todd Cooper, founder and chief executive of blockchain technology outfit NuArca Labs. Fisher and Russo also discuss National Football League quarterback Tom Brady’s high-profile plans to eventually join Fox Sports as an on-air analyst, Sorare’s entry into baseball non-fungible tokens (NFTs) with Major League Baseball and the MLB Players Association, tennis star Naomi Osaka’s move to form her own agency, Rich Strike’s absence from the upcoming Preakness Stakes after the horse’s upset Kentucky Derby win, and EA Sports’ video game licensing split with Fifa.
Premium