Strategy

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Unilever using “passion partnerships” to engage consumers where their passions are, working closely with rights-holders to add value to sponsorships D

Only time will tell if the unconfirmed reports of a sponsorship deal between Coca-Cola and the Premier League are premature.

SportBusiness spoke to Dimension Data chief marketing officer Ruth Rowan about the genesis and evolution of the partnership, which started in 2015 and will run to cover the 2019 Tour.

Barcelona president Josep Maria Bartomeu has dropped plans to change the club's badge amid huge fan unrest