Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition

The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.

The grand slam is marking its 50th anniversary with the opening of the new 14,000-capacity Louis Armstrong Stadium, complete with retractable roof. Katrina Adams, the president of the United States Tennis Association, spoke to Bob Williams at the MIT Sloan Sports Analytics Conference to discuss the business and commercial opportunities of the redeveloped arena.

WTA tennis may be the biggest women’s sport on the planet, but CEO Steve Simon wants more and he’s busy building a mould-busting business defined by audience and commercial success – not gender.