Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans
Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition
LILLE, FRANCE - NOVEMBER 25: President of Croatia Kolinda Grabar-Kitarovic, Goran Maric after winning the Davis Cup on day 3 of the 2018 Davis Cup final between France and Croatia at Stade Pierre Mauroy on November 25, 2018 in Villeneuve d'Ascq, near Lille, France. (Photo by Jean Catuffe/Getty Images)
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“I am working on the Davis Cup 24/7. It is the project of my life” – Gerard Piqué
The first incarnation of the revamped Davis Cup finals is just two months away and Gerard Piqué, the president and founder of sports and media investment group Kosmos Holding, remains bullish that his plans to revive the historic men's team tennis tournament will prove a huge success. Story by Bob Williams.
World Cup of Tennis | Piqué influence and Rakuten investment underpins ITF’s Davis Cup revamp
The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.
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ITF, Kosmos Tennis to shake up revamped Davis Cup Finals
The 2021 Davis Cup Finals will be expanded from seven to 11 days and is likely to be staged across three European cities, the International Tennis Federation has announced
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