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Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition

LILLE, FRANCE - NOVEMBER 25: President of Croatia Kolinda Grabar-Kitarovic, Goran Maric after winning the Davis Cup on day 3 of the 2018 Davis Cup final between France and Croatia at Stade Pierre Mauroy on November 25, 2018 in Villeneuve d'Ascq, near Lille, France. (Photo by Jean Catuffe/Getty Images)

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The ITF has struck a 25-year, $3bn partnership with the Kosmos investment group to replace the Davis Cup with a season-ending, one-week World Cup of Tennis. ITF president David Haggerty and chief operating officer Kelly Fairweather spoke to Ben Cronin about the changes at the recent SportAccord.

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