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Kosmos’ Davis Cup shake-up aimed at reviving ‘commercially undervalued’ competition

LILLE, FRANCE - NOVEMBER 25: President of Croatia Kolinda Grabar-Kitarovic, Goran Maric after winning the Davis Cup on day 3 of the 2018 Davis Cup final between France and Croatia at Stade Pierre Mauroy on November 25, 2018 in Villeneuve d'Ascq, near Lille, France. (Photo by Jean Catuffe/Getty Images)

Investment company looks to transform historic event after 25-year partnership with ITF Rakuten owner will provide financial backing and help create new app to engage fans

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