The ATP Finals’ 12-year run in London helped to boost the profile of the event and showcase London's O2 Arena as sports venue. Adam Nelson examines the tournament's stay in the city and looks at how the commercial model will change now that it is moving to Turin.
Social Media Case Study: ATP World Tour Finals
Men’s tennis’ season-ending ATP (Association of Tennis Professionals) World Tour Finals, held this month at the O2 in London, features the best eight singles players and best eight doubles teams. Social media plays a significant role in promoting the event through the ATP’s ‘Road to London’ campaign.
NextGen | ATP launches tournament to promote new blood
The ATP has enjoyed unprecedented growth thanks to the ‘Federer Effect’, but what will happen when the Swiss great and other members of the ‘Big Four’ retire? Ben Cronin talks to ATP Tour executive chairman Chris Kermode about plans for a new tournament to promote the next generation
Australian Open vaccination demand puts Djokovic defence in doubt
Australian regulations requiring those entering the country to be double vaccinated against Covid-19 are raising doubts over the attendance of leading tennis players at January's Australian Open
Madrid Open contract extended, new court to be developed
A new deal has been struck for the Madrid Open tennis tournament to remain in the Spanish capital until 2030, with a new court to be constructed at La Caja Mágica as part of the agreement.
WTA Finals move from Shenzhen to Guadalajara due to Covid-19
The Women’s Tennis Association has announced that the Mexican city of Guadalajara will host the 2021 WTA Finals after conceding defeat in efforts to retain the event in Shenzhen.
US Open disrupted by historic New York-area rain
Louis Armstrong Stadium, even with a roof, is no match for storm
Machine learning: What should a sports AI project look like?
A panel of AI experts attempted to demystify machine learning at a recent session of the ‘Access Innovation’ coaching series. Rebecca Hopkins summarises the takeaways from the event.
Charlotte FC takes calculated risk with MGM reality series to increase brand awareness
Charlotte FC president Nick Kelly speaks to SportBusiness about the strategy behind 'Welcome To The Team' and the measures being taken to maintain the integrity of the MLS roster-building process.
Tyler Tumminia on the rebranding and ascension of the Premier Hockey Federation
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Tyler Tumminia, commissioner of the Premier Hockey Federation. Eric and Chris also discuss major ticketing-related deals involving SeatGeek and Vivid Seats, the backing of LeBron James’ The SpringHill Company by a group of top-tier investors, and the completion of Arctos Sports Partners’ $3bn (€2.59bn) investment fund.
Gaming Matters | ONE Esports aims to bring sports-quality storytelling to gaming
ONE Esports, the offshoot of Asian mixed martial arts promotion ONE Championship, wants to bring the kind of high-quality storytelling around athletes and competitions that traditional sport has perfected over decades to the gaming industry.