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Gen.G appoints MLB exec as new CEO

Chris Park has left North America’s Major League Baseball to become the new chief executive of global esports organisation Gen.G.

Park had been at MLB since 2015 and most recently served as the league’s executive vice-president of product and marketing.

In his new role, Park will be setting and guiding the day-to-day execution of Gen.G’s strategy in close partnership with the company’s co-founder Kevin Chou, who will assume the role of executive chairman. Chou will remain active in leading the company’s board.

Park will relocate from New York City to Gen.G’s new headquarters in Los Angeles. He will also spend time in Seoul, Korea as part of his onboarding.

Park said: “Having spent years with a traditional sports league, it was evident that competitive gaming was booming – well now it’s here and here to stay. I look forward to continuing to build an esports powerhouse in Gen.G, especially here in the US and specifically LA, setting the bar for what a gold standard organisation should look like.”

Gen.G also confirmed that Kent Wakeford is transitioning to the role of vice-chairman.

Gen.G was founded in 2017 and currently has offices in Seoul, Los Angeles, San Francisco and Shanghai. It owns and manages championship heritage teams competing across a host of gaming franchises, including Overwatch, Overwatch Contenders, League of Legends, Fortnite, Player Unknown’s Battlegrounds and Clash Royale.