Sponsorship & Marketing

Basketball
Licensing & Merchandising

The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
Cricket
Sponsorship & Marketing

The Board of Control for Cricket in India (BCCI) is thought to be facing the prospect of the Indian men's team touring Australia in November without a kit supply sponsor in place
Athletics
Sponsorship & Marketing

German motor lubricants manufacturer Liqui Moly has been named as a sponsor of the 2021 European Indoor Athletics Championships, which will take place in Torun in Poland
Basketball
Sponsorship & Marketing

Pair of leagues deepens their ties to California software company
Rugby Union
Sponsorship & Marketing

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
Sponsorship & Marketing

The accelerated uptake of technology in relation to fan engagement and sponsorship comes under the spotlight this week in a free SportBusiness webinar
Football
Sponsorship & Marketing

Spain's Real Madrid has signed a strategic agreement with Sony's PlayStation brand
Rugby Union
Sponsorship & Marketing

Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
Football
Sponsorship & Marketing

Italian Serie A club AC Milan has signed up discount store chain Risparmio Casa as a sponsor
Tennis
Sponsorship & Marketing

Online trading platform TMGM has signed its first ever major sports event sponsorship as the ‘Official Online Trading Platform’ of the Australian Open tennis tournament. The
Esports
Sponsorship & Marketing

Global technology company IBM has signed a wide-ranging agreement with the Overwatch League, with the deal including presenting partner rights to the esports competition’s ongoing Grand Finals.
Ice Hockey
Sponsorship & Marketing

The Columbus Blue Jackets have struck a five-year partnership with pizza chain Jet's Pizza, which has been designated the official pizza provider of the National Hockey League team.
Sponsorship & Marketing

Germany sports executives Dominik Durben and Dennis König have launched a new consultancy firm, Timesarechanging, which aims to bring sports organisations together with non-profit companies.
Football
Sponsorship & Marketing

ConTe.it, the Admiral Group-owned Italian insurance brand, has signed as an official partner of the Italian Football Federation (FIGC) in a three-year deal
Football
Sponsorship & Marketing

German Bundesliga club Bayern Munich has signed an extension to its contract with soft drink multinational Coca-Cola
American Football
Sponsorship & Marketing

The Las Vegas Raiders and Aristocrat Technologies have announced a partnership which designates the Australia-based gaming machine company an official partner of the National Football League team and …
Golf
Sports Betting

IMG Arena, the sports betting unit of the IMG agency, has soft-launched its in-play betting golf product outside of North America on the Bet365 platform at this week’s Shriners Hospitals for Children O…
Rowing
Sponsorship & Marketing

British Rowing has extended its contract with global analytics partner SAS. The deal will now run until December 2021, meaning it will cover the rescheduled 2021 Olympic Games and Paralympics in Tokyo