Eden Park, New Zealand’s national stadium, will take on the moniker of Coopers Catch Park this week after a decision was made on its innovative naming rights deal.
Eden Park last week signed the first naming-rights deal in its 117-year history, albeit on a temporary basis. In what was claimed to be a world first, ASB Bank secured weeklong naming rights to the Auckland venue for the Bledisloe Cup Test match between New Zealand and Australia on October 18, stating it would gift the opportunity to a local business.
ASB has today (Monday) announced that Coopers Catch, a family-owned fish and chip shop in Kaikōura, a coastal town on the South Island of New Zealand, will be granted the rights.
ASB’s executive general manager of business banking Tim Deane said: “As a hospitality business in a town that’s usually thriving on international visitation, this family run business has demonstrated impressive effort to get through the tough situation they’ve been facing, while keeping their cherished team together.”
Eden Park chief executive Nick Sautner added: “We are delighted to showcase a small business like Coopers Catch and hope the gesture will inspire all Kiwis to support their neighbourhood businesses.”
Last week’s initial announcement came after the news that crowds will return to Eden Park with confirmation that the stadium will hold the second Bledisloe Cup match on Sunday.
The New Zealand Government said Auckland would move to Alert Level 1 from October 7, which will allow fans at the Test. This brings the city in line with the rest of the country, allowing Eden Park to host the game with no restrictions on crowd size.