“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

Subscribe to unlock this article

Explore our subscription options to continue reading our industry-leading content!

Already have an account? Sign in here