Sponsorship & Marketing
Legends appoints ex-Inter Milan executive Gandler amid international push
Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Netball Australia secures kit supply deal with New Balance
Netball Australia has signed up global sportswear and apparel brand New Balance as a sponsor
Strikerz Inc. sponsors AS Monaco ahead of UFL football game launch
French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’.
The t
Premiership Rugby receives insurance of Gallagher title sponsor extension
US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.
Fitness brand Clmbr adds to UFC’s diverse sponsorship portfolio
Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.
Dortmund renews regional deal with InstaForex
German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex
Legends of Bezogia by Bezoge Earth revealed as key sponsor of Dubai Globe Soccer Awards
Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021
One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.
Cavalor rides on with FEI as federation ups digital activation support
The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years
Sportfive’s golf division to lead Stars+Stripes sponsorship sales
The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.
Deceuninck stays in cycling with Alpecin-Fenix deal
Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
RugbyPass delves into NFTs with ASX Sports
RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…
Adidas extends ParalympicsGB backing ahead of Beijing 2022
Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…
Herbalife sponsors Mamelodi Sundowns in Roc Nation Sports-brokered deal
Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns
Kingspan signs with Mercedes F1, chairs team sustainability group
The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio.
As part of the deal, the Kingspan logo will feature on the nose of the team’s car.
Everton signs latest regional betting deal with i8.Bet
English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia
Premier League considers NFT partnerships, examines club crypto deals
The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Therabody adds New York Rangers to sponsorship portfolio
The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody