Sponsorship & Marketing
Panasonic recommits to ‘IOC Young Leaders Programme’ sponsorship
Worldwide Olympic Partner Panasonic has extended its support for the International Olympic Committee’s Young Leaders Programme through to 2024.
PTO works out Zwift deal for Collins Cup
The Professional Triathletes Organisation has agreed a sponsorship deal for its new Collins Cup competition with Zwift
Sportitalia extends Italian youth football rights, Crypto.com to sponsor Serie A’s VAR
Sportitalia, the multi-sport broadcaster, has retained its domestic rights to the Primavera youth football competitions operated by Lega Serie A
Manchester City extends Healthpoint regional sponsorship
English Premier League football club Manchester City has renewed its regional sponsorship deal with Abu Dhabi-based healthcare provider Healthpoint
Winamax adds main shirt rights at Bordeaux to Ligue 1 club portfolio
French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
Fortinet to sponsor Rugby Championship, Bledisloe Cup rescheduled
New Zealand Rugby has signed cyber security solutions company Fortinet as the naming rights sponsor of this year’s Rugby Championship as plans were confirmed to reshuffle the Bledisloe Cup series between t…
Betway upgrades VfB Stuttgart sponsorship
German club VfB Stuttgart has extended and expanded its association with gambling firm Betway
IOC’s Voigt seizes ‘amazing opportunity’ to join Whoop after Tokyo 2020
Christian Voigt, vice-president of marketing development within IOC Television and Marketing Services (TMS), is to move from the role after Tokyo 2020 to join the wearable fitness brand Whoop
Big3 secures Verizon partnership, Olympic star Bulut
The Big3 basketball league has secured a wide-ranging partnership with American telecommunications giant Verizon, which has been designated the presenting partner of the league's playoff and championship …
Macron adds Victory to A-League portfolio
Italian sportswear manufacturer Macron has further increased its presence in Australian football by agreeing a new deal with A-League club Melbourne Victory
Espanyol connects with Digi as back-of-shirt sponsor
Spanish top flight football club RCD Espanyol has signed up telecoms operator Digi as a sponsor
Rangers snub new title sponsor Cinch at Scottish Premiership opener
Defending Scottish Professional Football League champions Rangers refused to sport the logo of online used car retailer Cinch, the league's recently-announced title sponsor, on their shirt sleeves as the…
FIGC calls for suspension of betting sponsorship ban in financial relief plan
The Italian Football Federation (FIGC) has called for the government ban on domestic betting sponsorships to be suspended as part of a raft of measures to lighten the financial burden on football clubs…
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
Pursuit of early mover Autohero pays off for PSG
Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
Formula 1 expands BWT association in latest sponsorship boost
Formula 1 has expanded its association with water treatment company Best Water Technology (BWT) to make the company its 'Official Water Technology Partner'
PlayStation’s Champions League association continues for 2021-24 cycle
European football governing body Uefa has renewed its sponsorship deal with electronics giant Sony’s PlayStation brand.