Sponsorship & Marketing
Plus500 takes up new branding opportunity with Chicago Bulls
NBA basketball franchise the Chicago Bulls has signed Plus500 as a global partner, with the online trading platform becoming the first company to have its brand on the front of the team’s warmup shooting s…
NHL introduces virtual advertising ‘Dasherboards’ in Supponor tie-up
The National Hockey League will introduce league-wide virtual advertising during its 2022-23 season, having agreed a deal with specialist digital signage technology firm Supponor
Trail Blazers end jersey patch deal with crypto startup StormX
The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.
Bitdefender cybersecurity brand joins Scuderia Ferrari portfolio
Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender.
The company was founded in Romania in 2001 and is also based in the US
Barcelona adds sustainability app VeganNation as new sponsor
Spanish LaLiga football club Barcelona has signed a sponsorship deal with VeganNation, a sustainability-focused app powered by blockchain technology that promotes healthy living and practices
HKRU strikes NFT tie-up with NuArca Labs ahead of Hong Kong Sevens return
Hong Kong Rugby Union has announced an agreement with non-fungible tokens (NFT) company NuArca Labs that will see the two launch a digital trading card marketplace ahead of the Hong Kong Sevens tournament
Adidas signs new long-term kit deal with Arsenal
German sportswear manufacturer Adidas has extended its kit supplier deal with English Premier League football club Arsenal
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
MSM to market commercial rights to eSkootr Championship
The eSkootr Championship (eSC) has appointed Mountstephens Sports Marketing (MSM) to market the global commercial rights to the electric scooter racing series
LA28, Delta unveil first-ever integrated Olympic, Paralympic logo
Delta Air Lines and the LA28 Olympic and Paralympic Games unveiled an LA28 emblem using Delta’s “A” at Los Angeles International Airport, marking the first integrated emblem in the Olympic and Paralympic Movem…
McLaren to release NFTs for Singapore, Japan grands prix
McLaren Racing is to release a series of non-fungible tokens (NFTs) in partnership with open-source blockchain company Tezos to mark the forthcoming Formula 1 grands prix in Singapore and Japan
Hankook replaces Michelin as Formula E tyre supplier
Formula E has agreed a multi-year deal making South Korean company Hankook the new and exclusive technical partner and tyre supplier to the electric car-racing series
Xero adds FA sponsorship to women’s football portfolio
Business accounting software platform Xero has signed a new sponsorship with the Football Association focused on women’s and grassroots football.
Coca-Cola lands long-term deals with Liverpool, Tottenham Hotspur
Global drinks brand Coca-Cola has announced new long-term sponsorship deals with Premier League clubs Liverpool and Tottenham Hotspur
Mercedes eyes F1’s new era with Petronas extension from 2026
Malaysian oil and gas company Petronas has signed a multi-year extension to its title and technical sponsorship deal with Formula 1 motor-racing team Mercedes
Turnstile adds New York office to UK and Australia presence
Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
IOC unveils updated visual identity to improve brand recognition
The International Olympic Committee has unveiled the latest evolution of its visual identity, as it gears towards a full rollout of a new brand in time for the 2024 Olympic Games in Paris