Sponsorship & Marketing

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…

Netball Australia has signed up global sportswear and apparel brand New Balance as a sponsor

French football club AS Monaco has made Strikerz Inc. – the developer of free-to-play online football game UFL – the club’s ‘Official Football Gaming Supplier’. The t

US-based insurance firm Gallagher has extended its title sponsorship agreement with Premiership Rugby in a ‘multi-year’ renewal announced this morning.

Mixed martial arts organisation UFC has signed ‘connected fitness technology’ brand Clmbr to its sponsorship roster in a deal covering the US and Canada.

German Bundesliga football club Borussia Dortmund has extended its regional sponsorship contract with online forex trading company InstaForex

Dubai, U.A.E. and Miami, U.S.A. - 29 November 2021 One of the world’s first cryptocurrency sponsorship deals between an alt coin and a major international sporting brand has been unveiled.

The International Equestrian Federation (FEI) has extended its Official Nutrition Partner agreement with equine nutrition brand Cavalor for a further five years

The Sportfive agency is to sell sponsorship packages on behalf of Stars+Stripes, sailing’s reigning World Match Racing Champions.

Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor

RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…

Germany-based sportswear manufacturer Adidas has agreed a three-year extension to its sponsorship deal with ParalympicsGB in a contract that covers both the Beijing 2022 winter Paralympic Games and the…

Global nutrition company, Herbalife Nutrition has signed its first major sports sponsorship in Africa with South African Premier Soccer League (PSL) football club, Mamelodi Sundowns

The Mercedes Formula 1 team has signed up building materials company Kingspan to its sponsorship portfolio. As part of the deal, the Kingspan logo will feature on the nose of the team’s car.

English Premier League club Everton has added to its regional betting sponsorship profile by signing betting operator i8.Bet as its exclusive betting partner in Asia

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles

The National Hockey League's New York Rangers have secured a marketing partnership with wellness technology company Therabody