Sponsorship & Marketing
Rangers, Hurricanes and Canadiens announce helmet sponsors
The New York Rangers, Carolina Hurricanes and Montreal Canadiens have become the latest National Hockey League teams to announce helmet partners for the 2021-22 season
Edinburgh Rugby sells new stadium naming rights to Dam Health
Edinburgh Rugby has signed up healthcare company Dam Health as the naming rights sponsor to its new stadium.
Socios.com turns to Infront’s Maglietta to head up football club deals
Socios.com, the provider of blockchain-driven fan tokens, has appointed Infront’s Daniel Maglietta as head of football partner acquisition.
Sportfive brokers Fnatic front-of-shirt deal with Asos
Global esports brand Fnatic has signed a new deal with Asos, marking the online fashion retailer's entry into the esports market as the organisation's official retail fashion partner, with the brand also…
Lille signs up Sportfive in multi-year agreement
The Sportfive agency has added reigning French Ligue 1 champions Lille as a new client, signing a multi-year “strategic business partnership”.
Bidstack adds esports rights in Norwich City renewal
In-game advertising company Bidstack has renewed its sponsorship with English Premier League club Norwich City in move that sees Bidstack become the club’s first official esports partner.
Capitals, Caesars unveil first-ever NHL jersey sponsorship deal
The Washington Capitals have become the first National Hockey League team to announce a jersey sponsorship deal, striking a multiyear partnership with leading US casino operator Caesars Entertainment
Timberwolves complete jersey patch agreement with Aura
NBA team aligns with Massachusetts-based digital security company
49ers mark 75th anniversary with inclusive menu offering and global supporters’ club
NFL team demonstrates its forward-thinking, internationally-minded outlook with the introduction of its Member Inclusive Menu and establishment of a global supporters club. Bob Williams reports.
Southampton fill training kit sponsor position with learncrypto.com
English Premier League football club Southampton has signed up cryptocurrency education platform learncrypto.com as its new training kit sponsor
Lululemon named Team Canada’s official outfitter in four-Games deal
Lululemon, the Canadian multinational athletic apparel brand, has been named as the new ‘Official Outfitter’ of the Canadian Olympic and Paralympic teams in a deal running from 2022 to 2028.
UK gambling law ‘to ban white label betting brands’ from kit and signage advertising
The UK government's review of its gambling law is likely to result in an outright ban on sponsorships by so-called ‘white label’ betting brands from overseas markets, particularly in Asia.
Infront brokers TotalEnergies’ BWF events title sponsor renewal
French oil and gas company TotalEnergies will continue to serve as the title sponsor of major events organised by the Badminton World Federation as part of an extended deal brokered by the Infront agency
Blackhawks bring in Belle Tire as helmet partner
The National Hockey League's Chicago Blackhawks have brought in Detroit, Michigan-based tire and vehicle service retailer Belle Tire as the team's new helmet partner
West Ham continues to build supplier tier with BlazePod addition
English Premier League club West Ham United has signed flash reflex training company BlazePod as a supplier.
The brand takes the designation of 'Official Visual Reaction Training Supplier'.
Sportfive, Ubisoft present first in-game watch integration in Far Cry 6
The Sportfive agency has teamed up with video game developer Ubisoft to develop an in-game integration of a Hamilton watch as part of the soon-to-be-released Far Cry 6 title
Swedish Ice Hockey Association adds Lidl as main sponsor in long-term deal
Supermarket chain Lidl has become a main sponsor of the Swedish Ice Hockey Association (SIF) in a five-year agreement