Sponsorship & Marketing

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News
Events Multi-Sport

Around 9,000 runners took part in the Shanghai International Marathon on Sunday - RTHK
Sponsorship & Marketing Football

The German Bundesliga’s newest sponsorship deal, with multinational confectioner Mondelēz International, will help “promote the league to a broader audience” and the activation plans are significant, accord…
Sponsorship & Marketing Rugby League

Australian National Rugby League (NRL) club Melbourne Storm has extended its long-standing association with Japanese automotive brand Suzuki for another two years
Media Motorsport

International sports broadcaster Eurosport has teamed up with Ford to launch ‘Bring on Tomorrow’, a new digital content series that will investigate future innovations in motorsport as part of a wider mar…
Sponsorship & Marketing Football

Spanish LaLiga's Valencia CF has signed up pizza chain Papa John's as a sponsor. The deal will begin immediately and run until the end of the 2020-21 season
Sponsorship & Marketing Football

English Premier League club Leeds United has signed up electronics retailer Hisense as a sponsor
Sponsorship & Marketing AFL

Sports brand Nike has upgraded its association with the Australian Football League’s Sydney Swans to become the team’s kit and footwear sponsor.
Events Multi-Sport

Chinese streaming platform Migu announced a three-year partnership with digital sports platform China Sports Zhibo.tv to produce content around domestic and international sports events - SportsMoney
Sponsorship & Marketing Football

LaLiga outfit Valencia is “very advanced” in the process of finding a new shirt sponsor for the 2021-22 season.

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Golf
Sponsorship & Marketing

The R&A’s maintenance of event cancellation insurance “slightly eased” the burden of lost income from the cancellation of this year’s Open and Senior Open Asset
Multi-Sport
Licensing & Merchandising

Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards
Football
Sponsorship & Marketing

Murray Barnett, former chief commercial officer for World Rugby and head of partnerships for Formula 1, explains why women’s football is sure to recover the commercial momentum lost as a result of the Covid-19 pandemic.
Esports
Sponsorship & Marketing

Stevenage FC were pleasantly surprised when news arrived of Burger King's interest in becoming its main sponsor. SportBusiness speaks to Stevenage chief executive officer Alex Tunbridge to hear about the journey the club has been on since the association with Burger King began in July 2019.
Sponsorship & Marketing Rugby Union

An invitation to tender has been issued for official ball suppliers to the final stages of French rugby union’s Top 14 and Pro D2.
Sponsorship & Marketing Esport

The new Valorant Champions Tour esports series from games publisher Riot Games has named energy drink Red Bull and gaming chairs brand SecretLab as founding partners
Media Football

Mobile telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Sponsorship & Marketing Tennis

The Lawn Tennis Association (LTA) has signed up tennis equipment specialist Dunlop to its sponsorship portfolio
Sponsorship & Marketing Football

The Sportfive agency has extended its commercial agreement with 1. FC Heidenheim 1846 of German football’s second-tier 2. Bundesliga until the end of the 2027-28 season.
Sponsorship & Marketing Basketball

The NBA’s New Orleans Pelicans has named cashback rewards platform Ibotta as the team’s official jersey patch sponsor for the 2020-21 season.
Events Gymnastics

The Sports Consultancy, the London-based sports events and rights consultancy, has been appointed by Liverpool City Council to develop the commercial strategy for the 2022 World Artistic Gymnastic Championships
Sponsorship & Marketing Football

Uefa and its Team Marketing agency have issued an extension to the deadline for companies to express interest in sponsorship packages for the Uefa Europa League and new Europa Conference League tournaments…
Sponsorship & Marketing Football

Wolverhampton Wanderers has become the latest English Premier League club to sign a sponsorship contract with Mondelēz International-owned confectionery brand Cadbury.
Sponsorship & Marketing Basketball

Euroleague Basketball and Turkish nut and dried fruit brand Tadim have extended their association until the end of the 2022-23 season
Sponsorship & Marketing Football

Global trading broker Capex.com has signed a multi-season deal as the 'Official Online Trading Partner' of Italian Serie A club Juventus
Sponsorship & Marketing Boxing

Mike Tyson's upcoming exhibition fight against Roy Jones Jr. at Staples Center in Los Angeles, California, has secured a sponsorship agreement with legal cannabis technology company Weedmaps.
Sponsorship & Marketing Rugby Union

France's National Rugby League (LNR) is the latest French sports rights-holder to sign up supermarket chain Intermarché to a sponsorship deal.
Industry Moves Cycling

Jonathan Rigby, the former commercial director at British Cycling, has been chosen as the director of commercial, marketing and communications at the inaugural UCI Cycling World Championships to be held…
Sponsorship & Marketing Football

English Premier League club Wolverhampton Wanderers has expanded its association with utilities company Energy Angels
Sponsorship & Marketing Multi-Sport

Chinese company DAS Security has become the 10th prestige partner of the 2022 Asian Games in Hangzhou, China, taking up rights in the official cybersecurity category
Sponsorship & Marketing NFL

Hyperice, the leading recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football League
Sponsorship & Marketing Football

Spanish football club RCD Espanyol, which plays in the second tier, has signed up Asian gambling operator KTO as a regional sponsor
Finance & Law Equestrian

The International Equestrian Federation (FEI) has budgeted for a total of CHF26.4m (€24.3m/$28.9m) in commercial revenues in 2021, a 13.6-per-cent drop on the figure generated in 2019.
Sponsorship & Marketing Cricket

Indian broadcaster Sony Pictures Sports Network has signed 15 sponsors for India’s cricket tour of Australia.
Sponsorship & Marketing Rugby League

Japanese sportswear company Asics has announced a new agreement with National Rugby League team Brisbane Broncos as the club’s official apparel partner for 2021 and beyond.
Sponsorship & Marketing Football

Sports marketing agencies Pitch Marketing Group and SDIsports have launched a joint venture to focus on the Fifa World Cups in 2022 and 2026
Events Athletics

The three-round qualification tournament before the first round of the Australian Open could be axed to guarantee the grand slam will only be delayed one week – The Age S
Sponsorship & Marketing Football

Major League Soccer expansion team Austin FC has signed a wide-ranging, multiyear partnership with Texas-based supermarket chain H-E-B