Sponsorship

The Rugby World Cup in Japan is on track to break the revenue record set by the 2015 tournament in England according to World Rugby’s chief commercial officer Tom Hill.

League expands its roster of betting operators with access to official data feed and marks

Trial of mobile-based, grab-and-go concessions to be held in upper deck of MLB's third-oldest stadium in advance of stadium-wide rollout in 2020

The Spanish Football Federation (RFEF) has revealed its vision for a revamped women’s league, with energy company Iberdrola extending its backing for a further six seasons.

The host cities have been named for the inaugural Basketball Africa League, the NBA and Fiba’s new tournament in the continent which is scheduled to begin play in March 2020.

The Infront agency has today (Friday) made its first move into Formula 1 through a new marketing agreement with the Alfa Romeo Racing team

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business

The Australian Olympic Committee has approved changes to its Rule 40 guidelines, creating greater flexibility for Australian athletes to promote their sponsors during the Olympic Games.

WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn).

Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan

After more than three years of steady growth building a national sales operation, the affiliated minor leagues of baseball has growing ambitions

Euroleague Basketball's revenue has more than doubled over the past three seasons, and it's now expanding the competition across western Europe, Callum McCarthy delves into how the plan is being put into action.

The North American auto industry’s increasing gravitation toward crossover sport utility vehicles, trucks, and electric vehicles has lessened the natural link between the “stock car” element of auto racing, making the sport now a more fertile sponsorship area for brands in other product sectors.

Sports marketing and management agency Wasserman has launched The Collective, a new division that will focus on raising the visibility of women across the sports, entertainment and culture sectors

Timo Lumme, the man responsible for sale of the International Olympic Committee's sponsorship rights, has said the organisation may have to introduce perimeter advertising at the Olympic Games if its controversial…

Basketball’s global governing body Fiba has announced a partnership with the Los Angeles Times media group to host the 3x3 World Tour Final to the city of Los Angeles for the four-year period from 2020 t…

Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate. According to a report in Ole.

The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

SportBusiness understands that football’s English Premier League does not currently have plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season.

Infront is expected to announce today that a now-former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.

Fenway Sports Management, a marketing subsidiary of Fenway Sports Group, which owns the Boston Red Sox and Liverpool FC, has no plans to follow Anheuser-Busch's innovative incentive-based sponsorship model

International Olympic Committee (IOC) president Thomas Bach has resisted further calls to change the organisation’s controversial Rule 40 clause and urged athletes to negotiate directly with their National O…

Sergey Portnov, chief executive of Parimatch, the international betting firm which recently signed a two-year endorsement deal with Conor McGregor, has questioned the fighter’s retirement from mixed m…

McLaren Racing Formula One team has confirmed that British American Tobacco (BAT) will sit out the season-opening Australian Grand Prix this weekend

Joanna Adams, the chief executive of England netball, has called on brands to be braver and take more risks when it comes to sponsorship of women’s sport.

The International Federation of Sport Climbing (IFSC) has agreed a multi-year partnership with the Dentsu agency and Japanese production and distribution company Synca Creations