Sponsorship

Electric car-racing series Formula E will exceed revenues of €200m ($219.4m) when it lodges its accounts for the 2018-19 period and will report a profit for the first time since its launch in 2014.

Carmaker Skoda has officially launched its 'Single Wicket' marketing initiative in India, in which it is organising cricket competitions for 100,000 schoolchildren

The National Football League has entered into a partnership with message board platform Reddit, which will include exclusive 'Ask Me Anything' (AMA) discussions with NFL personalities as part of a broader …

Tokyo-based firm to aid league with immersive Ultra Reality Viewing video technology, sponsor MLB Network's Ballpark Cam

Infront Italy, an arm of the Wanda-owned sports marketing agency, has been appointed to organise the Rome Marathon in a contract that will initially run from 2020 to 2023 and includes the exclusive sale…

Simon Thomas, the experienced sports marketing executive, is to replace Philippe Le Floc’h as chief commercial officer at Fifa, football’s international federation.

The Rugby World Cup in Japan is on track to break the revenue record set by the 2015 tournament in England according to World Rugby’s chief commercial officer Tom Hill.

League expands its roster of betting operators with access to official data feed and marks

Trial of mobile-based, grab-and-go concessions to be held in upper deck of MLB's third-oldest stadium in advance of stadium-wide rollout in 2020

The Spanish Football Federation (RFEF) has revealed its vision for a revamped women’s league, with energy company Iberdrola extending its backing for a further six seasons.

The host cities have been named for the inaugural Basketball Africa League, the NBA and Fiba’s new tournament in the continent which is scheduled to begin play in March 2020.

The Infront agency has today (Friday) made its first move into Formula 1 through a new marketing agreement with the Alfa Romeo Racing team

MLB strikes new deal to expand long-running tie with DraftKings for other primary portion of company's business

The Australian Olympic Committee has approved changes to its Rule 40 guidelines, creating greater flexibility for Australian athletes to promote their sponsors during the Olympic Games.

WPP is selling a 60-per-cent share in its market-research company Kantar to Bain Capital Private Equity in a deal that values the company at $4bn (£3.2bn/ €3.55bn).

Sports marketing and management agency Wasserman has launched The Collective, a new division that will focus on raising the visibility of women across the sports, entertainment and culture sectors

Timo Lumme, the man responsible for sale of the International Olympic Committee's sponsorship rights, has said the organisation may have to introduce perimeter advertising at the Olympic Games if its controversial…

Basketball’s global governing body Fiba has announced a partnership with the Los Angeles Times media group to host the 3x3 World Tour Final to the city of Los Angeles for the four-year period from 2020 t…

Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate. According to a report in Ole.

The joint ‘TOP’ deal between Coca-Cola Company and Mengniu is about "shared ambitions, not sharing costs," according to Michael Payne, the man who brokered the deal.

Chinese dairy products company Inner Mongolia Yili Industrial Group has threatened to pull out of sponsoring the 2022 Winter Olympics in Beijing due to a dispute with rival firm China Mengniu Dairy

SportBusiness understands that football’s English Premier League does not currently have plans to commercialise its use of Video Assistant Referee (VAR) technology when it is introduced next season.

Infront is expected to announce today that a now-former employee is under criminal investigation for “disloyal and unfaithful business management” during their time at the agency.

Fenway Sports Management, a marketing subsidiary of Fenway Sports Group, which owns the Boston Red Sox and Liverpool FC, has no plans to follow Anheuser-Busch's innovative incentive-based sponsorship model