Sponsorship & Marketing

Online hotel booking platform Hotels.com has signed a two-and-a-half-year ‘Official Accommodation Partner’ deal with Ligue 1 club Olympique de Marseille.

Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS

Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…

Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products

The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits

Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…

Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…

US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit

European football's governing body Uefa has expanded its association with Swiss watchmaker Hublot to include women's football

Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events

Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.

The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season

Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons. 

Scottish Premiership side Rangers is looking for a new kit manufacturer and retail partner from the 2020-21 season onwards as it prepares to end its association with incumbents Hummel, the Danish sportswear…

Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China

Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.

After months of speculation, Major League Soccer team DC United has confirmed a strategic partnership with leading casino operator Caesars Entertainment

The World Surf League (WSL) has renewed and increased the scope of its sponsorship deal with insulated water bottle specialists Hydro Flask

DAZN Media, the advertising division of sports media company DAZN Group, has launched a new football package that will give a brand partner the chance to reach over 40 markets through its OTT, digital,…

Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.

Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament

Brand to use Hall of Fame catcher Johnny Bench in baseball-themed marketing campaign

H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.

The Ladies European Tour (LET) has hired golf marketer Emma Allerton to find a title sponsor for the women's golf circuit