Sponsorship & Marketing
News
Hotels.com adds Marseille to growing football roster
Online hotel booking platform Hotels.com has signed a two-and-a-half-year ‘Official Accommodation Partner’ deal with Ligue 1 club Olympique de Marseille.
Scuderia AlphaTauri extends partnership with RDS
Formula One team Scuderia AlphaTauri has extended its sponsorship deal with Japanese design and technology company RDS
Gambling sector dominance diluted as William Hill ends Scottish Cup sponsorship
Gambling companies’ grip on the backing of leading Scottish football competitions is diminishing following the news that the Scottish Cup title sponsorship deal with bookmaker William Hill will not be e…
Kellogg’s expands MLS association to Canada
Major League Soccer (MLS) Canada has signed a sponsorship contract with food manufacturing company Kellogg Canada, which produces Kellogg's brand products
Macron secures long-term RFEF referees deal as adidas loses more inventory
The Spanish Football Federation (RFEF) has announced an eight-year deal with Italian sportswear manufacturer Macron for the supply of referee kits
Kappa rekindles ties with Vasco da Gama
Vasco da Gama has signed up Italian sportswear brand Kappa as its new kit supplier, while fellow Campeonato Brasileiro Série A football club Grêmio has agreed a shirt sponsorship deal with betting brand B…
Youthstream name disappears but management unchanged in Infront rebrand
Youthstream, the owner of exclusive worldwide television, marketing and global promotional rights to the FIM Motocross World Championship, has been renamed Infront Moto Racing a little over after a year…
Legends sets up Global Partnerships division led by Hibbs
US-based sport and entertainment agency Legends has created a global partnerships division led by industry veteran Chris Hibbs, president of the new unit
Uefa’s women’s sponsorship portfolio boosted by addition of Hublot
European football's governing body Uefa has expanded its association with Swiss watchmaker Hublot to include women's football
New rules on betting ads protect sporting interests in Spain – consumer group
Spanish consumer group FACUA has attacked Spanish legislators for being too soft on betting-related broadcast advertising around football events
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
NFL to allow sportsbook sponsors in 2020
The National Football League has continued its embrace of legalized sports betting by allowing sponsorships from sportsbook operators from the 2020 season
Qantas to continue as Rugby Australia naming partner at significant discount
Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons.
Rangers in search for new kit sponsor as legal row persists
Scottish Premiership side Rangers is looking for a new kit manufacturer and retail partner from the 2020-21 season onwards as it prepares to end its association with incumbents Hummel, the Danish sportswear…
Barcelona adds Taiping Life as latest sponsor in China
Spanish LaLiga club FC Barcelona has signed up insurance company Taiping Life as its latest regional sponsor in China
Mondelēz signs multi-year Manchester United sponsorship
Premier League club Manchester United has signed a multi-year global sponsorship with major food group Mondelēz International.
DC United finalizes Caesars Entertainment partnership, local TV deal
After months of speculation, Major League Soccer team DC United has confirmed a strategic partnership with leading casino operator Caesars Entertainment
World Surf League sponsor Hydro Flask steps up to global level
The World Surf League (WSL) has renewed and increased the scope of its sponsorship deal with insulated water bottle specialists Hydro Flask
DAZN Media launches comprehensive football ad package
DAZN Media, the advertising division of sports media company DAZN Group, has launched a new football package that will give a brand partner the chance to reach over 40 markets through its OTT, digital,…
Samsung signs as Gold Partner of Tokyo 2020 Paralympic Games
Electronics company Samsung has signed as a top-tier Gold Partner of the Tokyo 2020 Paralympic Games in the ‘Wireless Communications Equipment’ category.
Bandar Malaysia to title sponsor Malaysia Open
Real estate development project Bandar Malaysia has agreed a deal to title sponsor this year's Malaysia Open golf tournament
Pain relief brand Blue-Emu strikes multi-year deal with MLB
Brand to use Hall of Fame catcher Johnny Bench in baseball-themed marketing campaign
Lagardère Sports to be rebranded and Felsing returns in H.I.G. takeover
H.I.G. Europe, an arm of the international private equity and asset management firm, has signed a definitive agreement to acquire a majority stake in the Lagardère Sports agency.
LET seeks title sponsor, Volvik signs with LPGA event
The Ladies European Tour (LET) has hired golf marketer Emma Allerton to find a title sponsor for the women's golf circuit