Sponsorship & Marketing

Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball

The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…

Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation

The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront

French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.

The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19

World Wrestling Entertainment has announced a wide-ranging, multiyear partnership with leading credit card service company Credit One Bank

Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys

The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…

Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship

The Drone Racing League has secured a commercial boost by announcing partnerships with sports drink BodyArmor, apparel brand Champion Athleticwear and gaming furniture brand Respawn.

The National Basketball Association's Los Angeles Clippers have expanded their partnership with LA-based technology company Honey, which will become the team's new jersey patch sponsor.

The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season

French supermarket brand Intermarché has extended its sponsorship of the French Football Federation (FFF) until the end of the 2027-28 season.

UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status

Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c

Major League Soccer's San Jose Earthquakes have extended their longstanding partnership with San Francisco-based utility firm Pacific Gas and Electric Company (PG&E)

Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium

Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy

Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…

The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…

The National Basketball Association's Denver Nuggets have renewed their jersey patch sponsorship with Western Union in a multiyear deal

Mastercard has renewed its sponsorship contract for Brazil’s national football teams in a four-year extension with the Brazilian Football Confederation (CBF) to 2024.

The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Cazoo as the tournament's principal sponsor