Sponsorship & Marketing
News
Domino’s Pizza to grow brand presence with Euroleague Basketball deal
Quick service restaurant chain Domino's Pizza has signed a central sponsorship agreement with Euroleague Basketball
NFL grows gaming presence with extended Epic Games partnership
The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…
Leeds United sign up Roc Nation Sports to grow brand in US and China
Premier League outfit Leeds United has become the latest football club to sign an agreement with Roc Nation Sports, the sports marketing arm of entertainment agency Roc Nation
Infront retains commercial rights to IBU World Cup event in Antholz
The organising committee for the International Biathlon Union (IBU) World Cup event in Antholz, Italy has extended its agreement with sports marketing agency Infront
Lacoste transitions outfitter role from ATP Finals to ATP Tour
French apparel brand Lacoste has extended its association with ATP tennis events by signing as the ‘Official Outfitter and Official Footwear’ of the ATP Tour.
Round-Up: Australian Open uncertainty, Foxtel eyes AFL extension, Tamil Nadu bans online gaming, and more
The first Grand Slam of 2021 could be delayed by one or two weeks from the scheduled January 18 start, due to Covid-19
WWE secures multiyear partnership with Credit One Bank
World Wrestling Entertainment has announced a wide-ranging, multiyear partnership with leading credit card service company Credit One Bank
ATP renews Infosys deal with focus on innovation
Tennis governing body the Association of Tennis Professionals has renewed its association with digital services provider Infosys
Digital segmentation central to Two Circles approach following $45m TRM deal
The segmentation of digital audiences to provide sponsors with the most effective platform to activate is to be central to the strategy adopted by the combined entity created following the acquisition…
Weetabix agrees national teams and grassroots deal with the FA
Cereal brand Weetabix has become the 'Official Breakfast Category Partner of the English Football Association (FA) in a new sponsorship
Drone Racing League partners with BodyArmor, Champion Athleticwear and Respawn
The Drone Racing League has secured a commercial boost by announcing partnerships with sports drink BodyArmor, apparel brand Champion Athleticwear and gaming furniture brand Respawn.
LA Clippers bring in Honey as jersey patch sponsor
The National Basketball Association's Los Angeles Clippers have expanded their partnership with LA-based technology company Honey, which will become the team's new jersey patch sponsor.
Sportfive extends with Bundesliga’s Arminia Bielefeld until 2028
The Sportfive agency has extended its contract to design, sell and implement sponsorship rights on behalf of German Bundesliga club Arminia Bielefeld until the end of the 2027-28 season
Intermarché extends FFF sponsorship for five years
French supermarket brand Intermarché has extended its sponsorship of the French Football Federation (FFF) until the end of the 2027-28 season.
Assos steps up to take UCI team title rights after NTT departure
UCI Cycling team NTT Pro Cycling will undergo a name change ahead of the 2021 season after Swiss cycling apparel brand Assos upgraded its sponsorship contract to include headline sponsor status
Round-Up: Cristiano Ronaldo joins Kuaishou, Stars out of Lanka Premier League, Fifa in women’s rights stand, and more
Cristiano Ronaldo has signed an exclusive partnership with Chinese video-sharing app Kuaishou to provide short-form videos to his Chinese fans – Sportsmoney.c
San Jose Earthquakes extend PG&E partnership
Major League Soccer's San Jose Earthquakes have extended their longstanding partnership with San Francisco-based utility firm Pacific Gas and Electric Company (PG&E)
AC Milan broadens AIM Sport deal to incorporate digital overlay
Italian Serie A club AC Milan has expanded its association with technology company AIM Sport to utilise digital overlay technology at its San Siro stadium
Telepass to present Alpine World Ski Champs as Infront pursues winter sales
Mobility technology brand Telepass has been named as presenting sponsor of the 2021 FIS Alpine World Ski Championships in Cortina, Italy
NFL, Visa to introduce fully cashless Super Bowl LV
Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…
National Lacrosse League and Fanatics agree multiyear e-commerce partnership
The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…
Denver Nuggets, Western Union renew jersey patch sponsorship
The National Basketball Association's Denver Nuggets have renewed their jersey patch sponsorship with Western Union in a multiyear deal
Mastercard extends with Brazilian national football until 2024
Mastercard has renewed its sponsorship contract for Brazil’s national football teams in a four-year extension with the Brazilian Football Confederation (CBF) to 2024.
RLWC2021 signs Cazoo as Principal Sponsor in seven-figure deal
The organisers of the Rugby League World Cup 2021 (RLWC2021) have added Cazoo as the tournament's principal sponsor