Sponsorship & Marketing

Golf equipment brand TaylorMade has been acquired by Korea-based private equity firm, Centroid Investment Partners

Heineken USA has secured its first sponsorship deal with a National Football League team as the official import beer and hard seltzer partner of the Miami Dolphins and Hard Rock Stadium.

Sweetspot Group, organisers of UK cycling events including the tour of Britain, has signed up cycling outfitters Pearl Izumi as a sponsor

The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.

Premier League side Everton has signed financial technology company Sokin as its Official Global Payments Partner

Football Australia is extending its deal with healthcare company Compeat Nutrition, offering nutritional support to its players, through to August 2022

Wynn Resorts has become the official nightlife partner of the National Football League’s Las Vegas Raiders and Allegiant Stadium, the home of the team, as well as an official gaming partner of the Raiders.

Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns

The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.

Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors. The company will become Flamengo’s sleeve sponsor until December 2021.

Golf’s European Tour has signed communications platform Zoom as a top-tier official partner.

Snack food giant continues long-running tie to US Olympic movement

Heineken USA and its Tecate beer brand have signed a multi-year US-market sponsorship with Mexico’s top-tier professional football league Liga MX.

The China arm of global sports and entertainment group Endeavor has agreed to acquire China-based sports digital agency Mailman Group, SportBusiness understands

Telecommunications giant a founding partner for trio of forthcoming venues

Major League Soccer team New York City FC has donated its sleeve sponsorship to Sol Cacao, a small Bronx craft chocolate company, as part of a competition designed to help a local business impacted by…

English Premier League football club Wolverhampton Wanderers has signed up foreign exchange (FX) provider Global Reach as its latest official partner