Sponsorship & Marketing
The National Hockey League's Pittsburgh Penguins have brought in Ohio-based insurance technology provider Bold Penguin as one of the team's helmet partners
Italian Serie A side Juventus has expanded its regional sponsorship deal with Italian heating systems brand Ariston to include Indonesia
The National Basketball Association's Los Angeles Clippers have secured a 23-year naming rights deal with California-based financial software company Intuit for the team's new facility, which is scheduled …
Spanish LaLiga club Valencia has unveiled online trading brokerage Samtrade FX as its new back-of-shirt sponsor
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
Italian coffee brand Pop Caffè has become the official coffee partner of reigning Italian Serie A champions Inter Milan for the next two seasons.
English Premier League club Liverpool has signed multinational household cleaning products manufacturer SC Johnson as a sponsor
Fnatic, the London-based esports organisation, has struck a five-year deal worth more than $15m (€12.8m) with cryptocurrency exchange Crypto.com. The deal names Crypto.c
Online garden products company OOGarden has acquired back-of-shirt sponsorship rights at French Ligue 1 club Olympic Lyonnais
Cinch, the online car sales platform, has continued to build up its sports sponsorship inventory in a six-year deal with Premiership Rugby club Northampton Saints that includes stadium naming rights and…
Spanish LaLiga club Cádiz CF has named Turkish blockchain company Bitci as its new front-of-shirt sponsor, replacing betting operator Dafabet from last season.
Blockchain provider Socios.com has continued its football drive through a new deal with Campeonato Brasileiro Série A club Flamengo. Chiliz, which owns Socios.
India cricket captain Virat Kohli has agreed a deal to become an investor and brand ambassador for athlete recovery technology brand Hyperice
European football’s governing body’s Uefa has officially announced the three-year extension of Enterprise Rent-A-Car’s sponsorship of the Europa League in a contract that also includes the Europa Confe…
Apparel retailer Uniqlo has been named 'Official LifeWear' sponsor for the 2021 Laver Cup, which will be held at TD Garden, Boston