Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022
Belgian pro cycling team QuickStep-AlphaVinyl will become Soudal-QuickStep in 2023 under a new five-year co-title deal with the Soudal sealant and adhesive brand
Spanish railway company Renfe has signed as a sponsor of La Vuelta a España cycling Grand Tours event for the seventh consecutive year.
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
The Russian ProTour cycling team formerly known as Gazprom-Rusvelo missed its March 27 deadline to find a new title sponsor and has formally suspended its professional competitive activities
The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Belgian cloud technology brand Dstny will become the co-title sponsor of the Lotto-Dstny UCI WorldTour cycling team from 2023 to the end of 2024
The UK division of Czech car brand Škoda has extended its sponsorship with the Tour of Britain and Women’s Tour cycling events for three more years.
Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season
Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
North American streaming service FloSports has secured exclusive Canadian rights to the women's Tour de France in 2022 and 2023
French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025