Road Cycling
Carrefour extends with La Vuelta
Supermarket chain Carrefour Spain has extended its main sponsorship of Spanish road racing classic La Vuelta and become title sponsor of La Vuelta Femenina for the first time
AJ Bell extension ends Tour of Britain title sponsorship search
UK investment platform AJ Bell has extended as title sponsor of the upcoming Tour of Britain cycling event for a second year, despite a wider search for a new lead sponsor by the race organisers in 2022
Soudal makes co-title switch from Lotto to QuickStep cycling team
Belgian pro cycling team QuickStep-AlphaVinyl will become Soudal-QuickStep in 2023 under a new five-year co-title deal with the Soudal sealant and adhesive brand
Renfe and Finisher join La Vuelta roster
Spanish railway company Renfe has signed as a sponsor of La Vuelta a España cycling Grand Tours event for the seventh consecutive year.
Suez joins FDJ as co-main sponsor of French Women’s World Tour cycling team
French utility company Suez has become the main co-sponsor of the first French team to make the UCI Women’s World Tour (WWT).
Velon teams up with Whoop to deliver rider heart rate data at Giro d’Italia
Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner
Wanda Sports to organise and promote Chinese road cycling league
The Chinese Cycling Association has appointed sports marketing entity Wanda Sports to organise and promote a new national road cycling league, according to Chinese sports industry news website EcoSports.cn
Strava agrees Tour de France sponsorship deal
Strava, the social platform for athletes, has signed a three-year sponsorship deal for the Tour de France and the Tour de France Femmes women's event
Rusvelo stops racing as title sponsor hunt fails; Gorillas signs with Team Jumbo-Visma
The Russian ProTour cycling team formerly known as Gazprom-Rusvelo missed its March 27 deadline to find a new title sponsor and has formally suspended its professional competitive activities
UCI bans Russian and Belarusian teams and sponsors
The International Cycling Union (UCI) has imposed competition bans on all Russian and Belarusian national cycling teams, as well as pro cycling teams, including the UCI ProTeam Gazprom-Rusvelo
Lastminute.com plans brand boost with Tour de France deal
Online travel and holiday brand Lastminute.com has signed with the Amaury Sports Organisation (ASO) as a sponsor of the Tour de France and other ASO-organised road cycling races
Dstny to replace Soudal at Lotto cycling team from 2023
Belgian cloud technology brand Dstny will become the co-title sponsor of the Lotto-Dstny UCI WorldTour cycling team from 2023 to the end of 2024
Škoda UK extends with cycling’s Tour of Britain and Women’s Tour
The UK division of Czech car brand Škoda has extended its sponsorship with the Tour of Britain and Women’s Tour cycling events for three more years.
Premier Tech joins Israeli UCI WorldTour team as co-sponsor
Canadian technology and industrial company Premier Tech has joined the UCI WorldTour cycling team, formerly known as Israel Start-Up Nation, as co-title sponsor from the 2022 season
Deceuninck stays in cycling with Alpecin-Fenix deal
Belgian cycling team Alpecin-Fenix has signed up window manufacturer Deceuninck as a co-sponsor
FloSports secures Canadian rights to women’s Tour de France
North American streaming service FloSports has secured exclusive Canadian rights to the women's Tour de France in 2022 and 2023
Jules extends with ASO as outfitter of Tour de France officials until 2025
French men's fashion brand Jules has become an official supplier to the Tour de France in a four-year agreement, from 2022 to 2025