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Velon teams up with Whoop to deliver rider heart rate data at Giro d’Italia

(Photo by Stuart Franklin/Getty Images,)

Velon, the team-owned marketing and media company for professional road cycling, has announced fitness tracking technology provider Whoop as its new official data partner.

The partnership will get underway at this year’s Giro d’Italia, with Whoop’s fitness monitoring products supplying heart rate information about riders throughout the three weeks of the Grand Tour.

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