The accelerated uptake of technology in relation to fan engagement and sponsorship comes under the spotlight this week in a free SportBusiness webinar.
The webinar will involve thought leaders from the agency, brand and technology sectors and promises to deliver insight on issues shaping the future of the industry in unprecedented and challenging times.
The four guest speakers are Gareth Balch, co-founder and chief executive of Two Circles; Caroline Darcy, global head of sponsorship and events at Standard Chartered Bank; Scott Seymour, SVP and managing director for golf at Octagon; and Don White, chief executive and co-founder of Satisfi Labs.
The webinar will specifically discuss how the sports industry is individualising and maximising fan engagement to collect, analyse and activate around data – the key to unlocking new revenues streams in sport.
It will also examine current and pipeline technology and the ways brands are using technology and data in 2020 to create more impactful and effective campaigns, and how right-holders can monetise this technology through sponsorship.
Each speaker will present their expert view on the use of fan engagement technology and data with recent examples from golf, Major League Baseball, and football.
The webinar will be moderated by Matthew Glendinning, editor of SportBusiness Sponsorship, with questions invited from the watching audience.
Click here to register for the FREE webinar, ‘Technology, fan engagement and data – writing the new rules of sponsorship’ hosted by SportBusiness on Wednesday, October 14 at 3pm BST (4pm CET).