HomeSponsorship & MarketingGlobal

Free webinar: ‘Technology, fan engagement and data – writing the new rules of sponsorship’

(Photo by Jamie Squire/Getty Images)

The accelerated uptake of technology in relation to fan engagement and sponsorship comes under the spotlight this week in a free SportBusiness webinar.

The webinar will involve thought leaders from the agency, brand and technology sectors and promises to deliver insight on issues shaping the future of the industry in unprecedented and challenging times.

The four guest speakers are Gareth Balch, co-founder and chief executive of Two Circles; Caroline Darcy, global head of sponsorship and events at Standard Chartered Bank; Scott Seymour, SVP and managing director for golf at Octagon; and Don White, chief executive and co-founder of Satisfi Labs. 

The webinar will specifically discuss how the sports industry is individualising and maximising fan engagement  to collect, analyse and activate around data ­– ­the key to unlocking new revenues streams in sport.

It will also examine current and pipeline technology and the ways brands are using technology and data in 2020 to create more impactful and effective campaigns, and how right-holders can monetise this technology through sponsorship.

Each speaker will present their expert view on the use of fan engagement technology and data with recent examples from golf, Major League Baseball, and football.

The webinar will be moderated by Matthew Glendinning, editor of SportBusiness Sponsorship, with questions invited from the watching audience.

Click here to register for the FREE webinar, ‘Technology, fan engagement and data – writing the new rules of sponsorship’­ hosted by SportBusiness on Wednesday, October 14 at 3pm BST (4pm CET).

Most recent

David Rose, director of Chelsea FC’s new digital consumer products division, Chelsea Digital Ventures, tells SportBusiness how the unit is seeking to create new revenue streams and aggregate new customer datasets after launching three training, nutrition and health-related products in the last 18 months.

Jim Van Stone, Monumental’s president of business operations and chief commercial officer, speaks to SportBusiness about the strategy in becoming a first-mover in the NHL's landmark new commercial category.

Peter Moore has spent his career in video games with the likes of Sega and Xbox, and in football as the chief executive of Liverpool FC. His new role at 3D software developer Unity seeks to combine the two worlds, creating virtual recreations of real sporting events to democratise the viewing experience.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Brett Gosper, National Football League’s head of the United Kingdom and Europe. Eric and Chris also discuss a series of ongoing crises within the National Women’s Soccer League, the National Football League Players Association, and numerous facets of top-tier European football.