Sponsorship & Marketing
Galatasaray Basketball appoints You First Sports as exclusive marketing agency
Turkey's Galatasaray Basketball has signed an agreement with sports talent representation and marketing agency You First Sports
Cadbury adds Leeds to Premier League ‘top six’ deals
Newly-promoted Premier League club Leeds United has signed up chocolate brand Cadbury as the club’s Official Snacking Partner.
Eagles strike sports betting partnership with DraftKings
The National Football League's Philadelphia Eagles have signed a multiyear, multifaceted partnership with prominent gaming company DraftKings
MLB set to open new flagship retail store
New shop part of broader league move into new Manhattan headquarters
BKT extends and expands Big Bash League sponsorship
Cricket Australia has renewed and upgraded its association with Indian-specialist tyre brand BKT for Australia’s T20 competition, the Big Bash League (BBL).
NFL extends Just For Men and Virgin Atlantic deals in the UK
The National Football League has renewed its UK-focused sponsorship deals with personal care brand Just For Men and airline Virgin Atlantic
FXORO upgrades Roma deal, Hellas Verona net back-of-shirt sponsor
AS Roma has expanded its sponsorship deal with brokerage company FXORO, while fellow Italian Serie A football club Hellas Verona has agreed a back-of-shirt sponsorship contract with vehicle maintenance…
How Coca Cola dominate global sports sponsorship webinar
Head of Global Sponsorships of Coca Cola
LPGA chooses CSM to drive sponsorship sales
The Ladies Professional Golf Association has appointed the CSM Sport & Entertainment agency to sell its sponsorship packages
Round-Up: Wimbledon ‘possible without fans’, Hong Kong Open golf postponed, NZR Rugby Championship schedule furore, and more
Next year's Wimbledon tennis championships will take place whether fans are able to attend or not, according to a report in UK newspaper The Times - Reuters
LeBron James, Lakers lead NBA jersey sales
The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…
Wanda Sports Group receives non-binding share proposal that could lead to delisting
Wanda Sports Group, the sports marketing entity that houses the Infront agency, has received an offer from a subsidiary company of Wang Jianlin’s Dalian Wanda, the Chinese multinational conglomerate, t…
LaLiga’s Parimatch betting sponsorship covers 15 CIS countries
LaLiga has signed up gambling platform Parimatch across the Commonwealth of Independent States (CIS)
Weber sponsors NRL State of Origin series as Canberra Milk brands Raiders jersey
Barbecue products retailer Weber has become the first ‘Official BBQ Partner’ of Australia’s NRL State of Origin series between representative rugby league sides from the states of Queensland and New S…
Midea announces sponsorship of Suzuki Cup
The Asean Football Federation has added Chinese consumer appliances manufacturer Midea to its sponsorship portfolio for the 2020 Suzuki Cup, in a deal brokered by the Sportfive agency
Valencia becomes latest club to add Iqoniq to sponsorship roster
Spanish LaLiga's Valencia is the latest football club to add fan engagement app Iqoniq as a sponsor. The club will look to leverage the association to increase visibility and fan engagement
Axi trading platform launches rebrand with global Manchester City deal
Newly-rebranded Australian trading platform Axi has signed as the 'Official Online Trading Partner' of Premier League club Manchester City in a multi-year global sponsorship
RFU looks to urban markets with Umbro after Canterbury departure
Umbro’s return to rugby – in the form of its four-year kit supply deal with the Rugby Football Union – came into effect earlier this month, but it very nearly didn't happen. Matthew Williams examines what the union and the sportwear manufacturer hope to get out of the agreement.