Sponsorship & Marketing
Palermo turns to Infront to sell sponsorship, hospitality rights
Italian football club Palermo has agreed a five-year marketing deal with the Infront agency in an effort to support its recovery mission to regain Serie A status
Fanatics inks decade-long deal with Hokkaido Nippon Ham Fighters
Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters
Round-Up: Youku to show Serie A and Bundesliga, Pacquiao to fight McGregor, Ten bids for RA rights, and more
Alibaba-owned streaming platform Youku Sports will stream live coverage of Italian Serie A and German Bundesliga matches this season in a tie-up with PP Sports, the streaming platform that currently has…
Betts tops rankings of 2020 MLB player jersey sales
Three-year run in top sales spot for Yankees' Judge is stopped
Connacht commercial head Mahony on the move
Brian Mahony, head of commercial and marketing at Irish Pro14 rugby union side Connacht, has left his position after just over four years in the role
Multichoice’s DStv replaces Absa as Premier Soccer League title sponsor
Satellite television service DStv has acquired naming rights to the Premier Soccer League (PSL), the top tier of club football in South Africa
Udinese agrees three more years with main sponsor Dacia
Italian Serie A club Udinese has extended its main shirt sponsorship with the Romanian car brand Dacia for the next three seasons
O2 Industries sponsors UFC to promote face masks and respirators
Mixed martial arts organisation UFC has signed a multi-year global sponsorship with O2 Industries, which will provide UFC athletes with respiratory protection products for every UFC event
Verizon named official 5G partner of NHL
Global telecommunications company Verizon has signed a multiyear, multi-faceted partnership with the National Hockey League, which has a focus on 5G cellular network connectivity.
DraftKings signs agreement with Rockies
Deal looks to take advantage of recent sports betting legalization in Colorado
Ringier Sports retains Swiss league centralised sponsorship sales contract
Ringier Sports, the sports marketing agency owned by Swiss media group Ringier, has retained its contract to sell centralised sponsorship rights to the country’s top-tier Super League and second-tier C…
PepsiCo extends with PGA of America, signs as Ryder Cup worldwide supplier
PepsiCo has extended its longstanding sponsorship of the PGA of America and, in a separate deal with the PGA of America and Ryder Cup Europe, expanded its reach into the Ryder Cup
Cadbury ramps up women’s sport backing in Australia with Matildas deal
Confectionery brand Cadbury Australia has signed a two-year sponsorship deal with the Australian women's national football team, the Westfield Matildas
Round-Up: Al Hilal hits out at AFC, HK tennis Open cancelled, AC Milan completes virtual tour, and more
Saudi Arabian football team Al Hilal has criticised the Asian Football Confederation for kicking it out of this year's Champions League, saying it should have had "greater flexibility" - AFP/CNA
Hyperice becomes official recovery partner of NWHL
The National Women's Hockey League has announced a partnership with recovery and performance technology brand Hyperice, which has been designated the organization’s official recovery partner.
Parimatch adds Everton to football, MMA and esports portfolio
Premier League football club Everton has become the latest sports property to link up with betting operator Parimatch
Lega Basket and Infront sign off on three-year agreement
Lega Basket Serie A, the governing body for Italian basketball’s top division, has finalised a three-year agreement with Infront that affords the agency the title of exclusive marketing, sponsorship a…
Manchester City signs up HWT Clinic as 17th regional sponsor
English Premier League club Manchester City has struck a multi-year regional sponsorship with Turkish hair transplant sector brand HWT Clinic