Licensing & Merchandising

Football
Licensing & Merchandising

A sales process has been launched for certain licensing and marketing rights to various Uefa national team tournaments taking place between 2023 and 2028
Cricket
Licensing & Merchandising

The International Cricket Council has appointed US-based company Faze Technologies to create exclusive digital collectibles of the greatest moments from its events
Mixed Martial Arts
Fan Engagement

Cryptocurrency platform Crypto.com and the Ultimate Fighting Championship have expanded their long-term partnership to include an exclusive line of UFC non-fungible tokens (NFTs). Crypto
Esports
Industry Moves

Games publisher Electronic Arts has appointed Damian Willoughby as vice-president, partnerships, working in its 'Competitive Gaming Entertainment' team
Football
Licensing & Merchandising

Italian Serie A club AC Milan has become the first sports organisation associated with the fan engagement app Socios.com to launch an NFT campaign on the Chiliz blockchain
Football
Licensing & Merchandising

English Premier League club Liverpool has stuck a licensing deal with mobile game PlayerUnknown's Battlegrounds Mobile, allowing club-branded outfits to feature in-game.
Esports
Technology

Esports company and events organiser ESL Gaming has announced that it will collaborate with non-fungible token (NFT) platform Immutable X to develop a carbon-neutral, gas-free NFT solution for the ESL…
Multi-sport
Licensing & Merchandising

The International Olympic Committee has launched a new global online store as part of an agreement with specialist sports retailer Fanatics which will for the first time make its licensed and branded merchandise…
Rugby League
Sponsorship & Marketing

The Australian National Rugby League’s newest club, the Redcliffe Dolphins, has signed outdoor products retailer Adventure Kings as its principal sponsor ahead of its entry to the competition in 2023.
Wrestling
Licensing & Merchandising

Panini has been named as World Wrestling Entertainment’s exclusive trading card and collectible sticker partner, ousting rival Topps in a ‘multi-year’ agreement. T
Football
Sponsorship & Marketing

Inter Milan has renewed its sponsorship deal with Italian food brand Fratelli Beretta
Football
Sponsorship & Marketing

Scottish Premiership side Rangers has signed up a new lower back-of-shirt sponsor in a two-year agreement with Sportemon Go (SGO), the non-fungible token (NFT) augmented reality sports trading platform
Bull Riding
Licensing & Merchandising

Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise…
Football
Sponsorship & Marketing

Blockchain provider Chiliz has signed Bologna as the fifth club in its Italian Serie A football roster
Multiple Sports
Licensing & Merchandising

Popular posters from 1980s and 1990s to become digital collectibles
Football
Licensing & Merchandising

Uefa and its appointed agency Team Marketing are inviting bids for licensing rights to the Uefa Champions League in the cryptocurrency, non-fungible tokens (NFTs) and fan token space, including the opportunity…
Football
Licensing & Merchandising

Fifa has warned that it will “adopt a new commercial positioning in gaming and esports” in the wake of thus far unsuccessful renewal negotiations with incumbent licensing partner EA Sports.
Esports
Licensing & Merchandising

Electronic Arts, the parent company of video game developer EA Sports, has agreed a long-term extension to its licensing deal with FIFPro, the global union of professional football players, as it continues…