Bull Riding

The Endeavor-owned Professional Bull Riders has announced the owners, cities, names, and logos of the eight teams debuting in the PBR Team Series, the organization's new team-based league which will debut …

Professional Bull Riders has unveiled PBR Team Series, a new team-based league which will debut in June 2022.

Professional Bull Riders has become the latest sports property to delve into the non-fungible tokens space by announcing a deal with SmartMedia Technologies that the two parties say will revolutionise…

Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters

Professional Bull Riders has announced it is moving the PBR World Finals to Fort Worth, Texas, from 2022 after mainly being held in Las Vegas, Nevada, since the event's inception in 1994

Professional Bull Riders, the Endeavor-owned international bull riding circuit, has secured a multiyear partnership with American rural lifestyle retailer Tractor Supply Company.

Professional Bull Riders, the Endeavor-owned international bull riding circuit, is to launch its RidePass OTT streaming offering as a free-to-view, ad-supported channel on Pluto TV, the streaming service…

Professional Bull Riders has announced it will open its 2021 season in a series of outdoor venues, in part to return to the sport's roots but also to ensure fan attendance in the wake of the Covid-19 pandemic

Professional Bull Riders has moved its World Finals from T-Mobile Arena in Las Vegas to AT&T Stadium in Arlington, Texas, due to state Covid-19 restrictions in Nevada which do not allow fans at sporting…

Professional Bull Riders Canada next week will usher in the return of fan attendance at professional sporting events in the country in the wake of the global Covid-19 pandemic, though in a slightly different…

Professional Bull Riders has set a meaningful industry precedent by ushering in the return of fans at indoor arenas in the United States in the wake of the global Covid-19 pandemic

Professional Bull Riders is scheduled to become the first major sports organization in North America to stage an event with fans in attendance amid the global Covid-19 pandemic

Bull-riding circuit provides important test case after making Covid-19 comeback at event in rural Oklahoma. Bob Williams speaks to PBR CEO Sean Gleason about the opportunities and challenges of being a first-mover in the live-action return from the health crisis.

Professional Bull Riders Canada has extended its domestic broadcast agreement with TSN for 2020

Professional Bull Riders made a noteworthy return to live action over the weekend following a 41-day break as a result of the global Covid-19 pandemic

Endeavor-owned Professional Bull Riders is forecasting its biggest year-on-year rise in sponsorship revenue since its takeover by the sports and entertainment group