HomeNewsMediaBull RidingGlobal

Endeavor’s PBR RidePass shifts to ad-supported, free model in Pluto TV deal

Professional Bull Riders, the Endeavor-owned international bull riding circuit, is to launch its RidePass OTT streaming offering as a free-to-view, ad-supported channel on Pluto TV, the streaming service owned by US media group ViacomCBS.

In a shift from its origin as a subscription-based streaming service to an ad-supported streaming channel, RidePass will debut on Pluto TV on July 20, it was announced today (Monday).

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here