Professional Bull Riders, the Endeavor-owned international bull riding circuit, is to launch its RidePass OTT streaming offering as a free-to-view, ad-supported channel on Pluto TV, the streaming service owned by US media group ViacomCBS.
In a shift from its origin as a subscription-based streaming service to an ad-supported streaming channel, RidePass will debut on Pluto TV on July 20, it was announced today (Monday).
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